SPORTS LOGO HISTORY

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Tampa Bay Rays Primary Logo

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Rays Primary Logo

The Tampa Bay Rays' primary logo has gone through many changes since the team’s inception in 1998. The original logo featured a bright yellow sunburst with navy blue and white stripes radiating out from it, along with an orange baseball set against a light blue background. This design was used for two years before being replaced by the “Rays Devil Ray” logo which featured a devil ray fish in teal, navy, and white colors. This design lasted until 2008 when it was replaced by another sunburst-style logo featuring deep shades of green and blue that were meant to represent both the sea life surrounding Tampa Bay as well as its vibrant culture.

In 2012, the Rays unveiled their current primary logo which is still used today. It features an abstract representation of rays coming off of three circles colored dark blue, gold, and light gray respectively; this symbolizes unity among players on different teams within Major League Baseball (MLB). Additionally, there are also four stars above each circle representing fans from all over Florida who come together to support their favorite team - something that had been missing from previous logos but has become increasingly important over time due to increased fan engagement across social media platforms such as Twitter or Instagram where people can show their love for sports teams more easily than ever before.

Overall, the evolution of Tampa Bay's Rays'primary logos reflects how much they have grown since joining MLB almost 25 years ago - not only visually but also culturally. From its first iteration up until now, these designs showcase just how far they have come while remaining true to themselves throughout every step along the way.




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tampa-bay-rays-primary-logo
Tampa Bay Rays
2019 - Present

Wordmark “RAYS” in navy blue with a light blue drop shadow and a glint of sun ray in gold.


tampa-bay-rays-primary-logo-2008-2018
Tampa Bay Rays
2008 - 2018

In 2008 Ray’s primary logo features the word “Rays” in navy blue lettering cast with a light blue shadow. A bright yellow sunburst gleams from the letter “R.” The two hues of blue suggest the deep blue waters and bright blue sky for which Florida is known. The elongated tail of the “R” further reinforces the water imagery. The team name is set against a white baseball diamond with a prominent navy blue outline. The diamond features basepaths, bases and home plate outlined in light blue.



tampa-bay-devil-rays-primary-logo-2001-2007
Tampa Bay Devil Rays
2001 - 2007

A wordmark “TAMPA BAY” in white with a blue trim and a black and white devil ray swimming across blue and green oval. The Devil Rays wordmark is removed.


tampa-bay-devil-rays-primary-logo-1998-2000
Tampa Bay Devil Rays
1998 - 2000

A wordmark “DEVIL RAY” in white with a blue trim and “TAMPA BAY” in blue above the black and blue devil ray swimming across a rainbow gradient in an oval shape.


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