Blue Jays Alternate Logo
The Toronto Blue Jays are one of the most beloved teams in Major League Baseball. Throughout its history, they have had many logos and alternate logo designs that represent the team’s identity and spirit. From 1977 to 1996, the primary logo for the Blue Jays was a stylized blue jay with its wings spread wide, perched atop a white baseball outlined in royal blue. This classic design is still used today as an alternative logo on some merchandise items such as hats and t-shirts.
In 1997, when Rogers Communications purchased majority ownership of the team from Interbrew/Labatt Breweries Ltd., they unveiled a new primary logo featuring two interlocking “J” letters inside a circle with maple leaves surrounding it to symbolize Canada's national tree - The Maple Leaf being incorporated into this iconic brand mark which has become synonymous with success over time. This is still used today by fans all over North America who proudly wear it on their clothing or display it at home or in their office space!
Throughout its long history since 1977 up until the present day (2020), there have been numerous variations of both these logos released by The Toronto Blue Jays organization that range from subtle changes like color alterations to more drastic ones like completely different art styles being utilized for certain years' jerseys & apparel lines - making them highly sought after collector's items amongst avid sports memorabilia enthusiasts!. With so many different options available throughout each season though – no matter what your preference may be – you can always find something unique & special about any given year's official merchandise offerings!
Blue Jays Products
2020 - Present
Blue jay bird head in navy and royal blue with a large red maple leaf off to the side inside a red baseball with team name in royal blue in a circle
Former primary logo, retired in 2019.
2020 - Present
Blue jay bird head in navy and royal blue with a large red maple leaf off to the side inside a red baseball
2012 - 2019
Blue jay head in two shades of blue with large red maple leaf on the right side.
A part of the primary logo, less the baseball, wordmark and the blue ring.
2012 - 2019
Blue jay head in two shades of blue with large red maple leaf on the right side on top of a white with red stitches baseball.
Retired as an alternate logo and moved to primary in 2020.
2004 - 2011
A Blue Jay head inside a letter “J” in white with silver and graphite beveling and black and blue outlines.
A part of the primary logo less the wordmark “ays,” but keep the letter “J.”
2001 - 2002
The T-Bird. A Blue Jay holding a bat and tossing a ball behind red and blue “T” with silver trim. Slightly modified between 2000 and 2001 seasons.
2000
A blue jay holding a baseball bat and tossing a white baseball behind a red and white “T.” Also known as the T-Bird Jays logo.
1997 - 2002
A Blue Jay head on a white baseball over a red and two shades of blue maple leaf.
1977 - 1996
A Blue Jay head on a red and white baseball with a red maple leaf on the right side.
