White Sox Alternate Logo
The Chicago White Sox has a long and storied history in Major League Baseball, with an alternate logo that has evolved over the years. The team's original logo was created by designer Bill Veeck in 1976, featuring a white "Sox" lettering on top of two black baseballs crossed together. This design is still used today as the primary logo for the team.
In 1987, a new alternate logo was introduced to commemorate their 75th anniversary season; this featured three red stars above and below the word “Chicago” written in italics across a navy blue background outlined by silver trimming around it. This version of the White Sox’s secondary mark remained until 2002 when they unveiled another redesign which included an updated version of their original “Sox” lettering along with two interlocking C's representing both Chicago and Comiskey Park (now Guaranteed Rate Field).
The most recent iteration of their alternate branding came about in 2019 when they released yet another re-imagining; this time featuring four red stars arranged around the center field at Guaranteed Rate Field set against a navy blue backdrop lined with white trimming – all encased within a circular shape resembling home plate itself! While some may argue that these changes are unnecessary or too frequent, there is no denying that each update brings something unique to the table while also honoring its roots from past eras as well – making them timeless symbols fans can proudly display wherever go!
White Sox Products
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2011 - Present
An old English wordmark “SOX” in black. The script is in a diagonal position.
The white and sliver trim is removed from the primary logo.
1990 - Present
A white sock on a black baseball diamond with white and silver outline.
1976 - 1990
An invert of the blue baseball player icon is set above “Sox” in blue.
1976 - 1990
The blue baseball player icon is set above “Sox” in blue.
The red wordmark “Chicago White Sox” is removed from the primary logo.
1971 - 1975
“Sox” in white with light blue border over a white sock in a filled in red circle.
1971 - 1975
An old english font “SOX” in black inside a black diamond with Chicago scripted above in black.
1951 - 1963
An old english font “SOX” stacked diagonally in black with a red outline.
1949 - 1970
White sock with a wing in a yellow circle with a black border and “Chicago” scripted toward the bottom of the circle.
Two crossed white socks with blue trim.