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Chicago White Sox Alternate Logo

chicago-white-sox-primary-logo

Chicago White Sox

1991 - Present

The current White Sox logo has become an old English wordmark “SOX” in black and white with a silver trim. The script is in a diagonal position.


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White Sox Alternate Logo

The Chicago White Sox has a long and storied history in Major League Baseball, with an alternate logo that has evolved over the years, particularly in relation to the Chicago White Sox Wordmark logo. The team's original logo was created by designer Bill Veeck in 1976, featuring a white "Sox" lettering on top of two black baseballs crossed together. This design is still used today as the primary logo for the team.

In 1987, a new alternate logo was introduced to commemorate their 75th anniversary season; this featured three red stars above and below the word “Chicago” written in italics across a navy blue background outlined by silver trimming around it. This version of the White Sox’s secondary mark remained until 2002 when they unveiled another redesign which included an updated version of their original “Sox” lettering along with two interlocking C's representing both Chicago and Comiskey Park (now Guaranteed Rate Field).

The most recent iteration of their alternate branding came about in 2019 when they released yet another re-imagining; this time featuring four red stars arranged around the center field at Guaranteed Rate Field set against a navy blue backdrop lined with white trimming – all encased within a circular shape resembling home plate itself! While some may argue that these changes are unnecessary or too frequent, there is no denying that each update brings something unique to the table while also honoring its roots from past eras as well – making them timeless symbols fans can proudly display wherever go!
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Chicago White Sox

2011 - Present

An old English wordmark “SOX” in black. The script is in a diagonal position.

The white and sliver trim is removed from the primary logo.

Chicago White Sox Alternate Logo 2011 - Present

Chicago White Sox

1990 - Present

A white sock on a black baseball diamond with white and silver outline.

Chicago White Sox Alternate Logo 1990 - Present

Chicago White Sox

1976 - 1990

The blue baseball player icon is set above “Sox” in blue.

The red wordmark “Chicago White Sox” is removed from the primary logo.

Chicago White Sox Alternate Logo 1976 - 1990

Chicago White Sox

1971 - 1975

"Sox" in white with light blue border over a white sock in a filled in red circle.

Chicago White Sox Alternate Logo 1971 - 1975

Chicago White Sox

1971 - 1975

An old english font "SOX" in black inside a black diamond with Chicago scripted above in black.

Chicago White Sox Alternate Logo 1971 - 1975

Chicago White Sox

1951 - 1963

An olde English font "SOX" stacked diagonally in black with a red outline.

Chicago White Sox Alternate Logo 1951 - 1963

Chicago White Sox

1949 - 1970

White sock with a wing in a yellow circle with a black border and "Chicago" scripted toward the bottom of the circle.

Chicago White Sox Alternate Logo 1949 - 1970

Chicago White Sox

1920 - 1921

Two crossed white socks with blue trim.

Chicago White Sox Alternate Logo 1920

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Pick your favorite current Chicago White Sox alternate logo?

Chicago White Sox Logo Evolution! Shocking Secrets Unveiled!

A fascinating video that takes you on a journey through the logo evolution of the Chicago White Sox, one of the oldest teams in Major League Baseball. The video examines every iteration of the team's logo from its inception, unraveling surprising secrets and the stories behind each transformation. It uncovers the design inspiration, historical context, and the fan reactions that accompanied each change. From the original 'sox' logo to the modernized, sleek black, white, and silver emblem we see today, the video provides a comprehensive and engaging exploration of the team's visual identity. Whether you're a White Sox fan, a graphic design enthusiast, or a baseball history buff, this video offers a unique perspective on the intersection of sports, history, and design.

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