Blue jay head in two shades of blue (royal and navy) with a large red maple leaf on the right side.

Former alternate logo.

The current logo was created by the Toronto Blue Jays with the assistance of the Design Services division of Major League Baseball led by Anne Occi, Vice President of Design. The Blue Jays primary logo featured a Blue Jays bird head with the red Maple Leaf and white with red seams and outlined baseball in the background, an arched solid blue font “TORONTO” above and scooped new split letters “BLUE JAYS” font in blue below. The logo is fully encased in a blue and white split line circle.

Brandid, a Toronto-based firm, was selected in early 2002 to design the teams next primary logo, that would form the launching point for the re-branding process. The end result is a newly styled blue jay extending to the left from “Jays” lettering based on traditional baseball wordmark with three-dimensional metallic blue, silver and white letters.

This Toronto logo featured an animated Blue Jay holding a yellow bat and reaching around a large red “T” with a blue center outline, tossing a white with red seams baseball in the air. The arm of the blue jay tossing the ball displays a red maple leaf on the his shoulder.

In 1977 when the Toronto Blue Jays began play in the American League they sported the now familiar Blue Jays logo that was designed by Toronto based Savage Sloan Ltd. featuring a blue jay on top of a white baseball with red seams and a red maple leaf in the top right corner. A split letter blue font for the wordmark “TORONTO BLUE JAYS.”

In 1977 when the Toronto Blue Jays began play in the American League they sported the now familiar Blue Jays logo that was designed by Toronto based Savage Sloan Ltd. featuring a blue jay on top of a white baseball with red seams and a red maple leaf in the top right corner. A split letter blue font for the wordmark “TORONTO BLUE JAYS.”