Cubs Primary Logo
The Chicago Cubs logo is one of the most iconic symbols in all of the sports. It has been around since the team's inception in 1876, and it has gone through several iterations over the years. The primary logo for the Cubs is a white "C" with blue trim, which was first introduced in 1907 and remains unchanged to this day. This classic design perfectly encapsulates everything that makes up this beloved franchise: its history, its passionate fan base, and its unique identity as one of Major League Baseball's oldest teams.
The original version of this logo featured an interlocking “CUBS” lettering on a red background surrounded by a dark blue border with stars at each corner; however, it was changed to just an outline after World War I due to wartime restrictions on using color printing processes for commercial purposes. In 1922, another change occurred when they added two stripes – one red stripe above and below their signature “C” – making what we now recognize as their current official colors (red/white/blue). They also altered some other details such as adding shading or changing font size or typeface from time to time throughout different eras until settling into today’s recognizable form during WWII era uniforms worn between 1941-1946.
Today, the Chicago Cubs continue to use variations on their primary white "C" with blue trim logos across merchandise, apparel, hats, etc., but nothing can take away from how special that classic look still feels every time you see it. For generations, upon generations, fans have gathered together wearing these colors proudly knowing they are showing support for something much bigger than themselves; A symbol representing hope & resilience - no matter what happens - That will always be part of who we are: Cub Fans!
1979 - Present
The giant “C” has become rounder inside the blue circle and more geometric while the outlines are thicker. The giant “C” has the “UBS” added inside the “C.” The blue circle has now become much thicker and bold.
1957 - 1978
The 1957 logo removed the form fitting blue “C” outline and made the outline a complete circle around the “C.” Continued with red “UBS” inside the rounded red “C” with a wide blue circle.
1948 - 1956
The 1948 Cubs primary logo was changed the blue outline around the letter “C.” The new outline is more jagged as it comes around the letters “UBS.” Continued with red “UBS” inside the rounded red letter “C” with the blue outline.
1946 - 1947
The Cubs changed their logo in 1941 with a form fitting outline of the rounded “C.” The “C” and the wordmark “UBS” is red with the form fitting outline in blue.
1941 - 1945
The brown head of an angry bear cub. Quite a change from the normal Cubs logo, more alined with the Chicago Bears logo.
1937 - 1940
The 1936 logo is now a rounded “C” in red with a thin blue trim and the wordmark “UBS” in the center of the “C” in blue.
1927 - 1936
In 1927 the Cubs added a blue cub image from the 1911 logo to the classic wishbone “C.” The wishbone “C” is red with a thick blue trim. The letter “C” represents the city of Chicago.
1919 - 1926
Back to a red with blue trim wishbone “C” and blue wordmark “UBS.”
1918
The 1918 logo featured a tan, rectangularish “C” with blue trim; “UBS” is written inside in blue.
1917
Chicago’s first wordmark only “CHICAGO CUBS” in blue.
1916
In 1916, the Cubs redesigned the logo with a new cub design and in a blue with a red border. The “C” changed as well to a wishbone style “C” with a red and blue border. The letter “C” represents the city of Chicago.
1911 - 1914
In 1911 the logo changed to an all blue logo. The cub is now blue just like the “C.” The letter “C” represents the city of Chicago.
1908 - 1910
Chicago’s first logo with a bear, features a navy blue “C” with a brown and beige bear cub holding a baseball bat inside of the “C.” The letter “C” represents the city of Chicago.
1907
Another version of an old english letter “C” in brown. The letter “C” represents the city of Chicago.
1906
Next logo for the Cubs is a letter block “C” in brown. The letter “C” represents the city of Chicago.
1903 - 1905
The Cubs continued with the Orphan’s logo with an old english letter “C” in blue. The letter “C” represents the city of Chicago.
1898 - 1902
The Orphans logo is an old english letter “C” in blue. The letter “C” represents the city of Chicago.