White Sox Alternate Logo

The Chicago White Sox has a long and storied history in Major League Baseball, with an alternate logo that has evolved over the years. The team's original logo was created by designer Bill Veeck in 1976, featuring a white "Sox" lettering on top of two black baseballs crossed together. This design is still used today as the primary logo for the team.

In 1987, a new alternate logo was introduced to commemorate their 75th anniversary season; this featured three red stars above and below the word “Chicago” written in italics across a navy blue background outlined by silver trimming around it. This version of the White Sox’s secondary mark remained until 2002 when they unveiled another redesign which included an updated version of their original “Sox” lettering along with two interlocking C's representing both Chicago and Comiskey Park (now Guaranteed Rate Field).

The most recent iteration of their alternate branding came about in 2019 when they released yet another re-imagining; this time featuring four red stars arranged around the center field at Guaranteed Rate Field set against a navy blue backdrop lined with white trimming – all encased within a circular shape resembling home plate itself! While some may argue that these changes are unnecessary or too frequent, there is no denying that each update brings something unique to the table while also honoring its roots from past eras as well – making them timeless symbols fans can proudly display wherever go!