This evolution of the image of the cub has come from a cuddly cub to a more ferocious looking cub. The change to the red, blue and white in the 1979 alternate logo was a great move to what is now a classy looking primary logo.
1997 - Present
Angry blue cub walking inside of red letter “C.” The letter “C” represents the city of Chicago.
1994 - 1996
A blue cub head facing straight on in a red circle.
1979 - 1993
A cutie blue cub head facing straight on in a red circle.
1972 - 1978
A blue cub head with a yellow face, worn on the Chicago Cubs home and road jersey sleeves from 1972 – 1978.
1962 - 1971
A navy blue bear cub head with yellow face and rounded ears. Worn on sleeve of Chicago Cubs jerseys from 1962 – 1971. Altered slightly for 1972 season to make ears less rounded.
1949 - 1961
Red cub head over scripted “Cubs” with the letter “C” in red and “ubs” in blue.
1950 - 1956
A brown bear cub head.
1950 - 1956
A brown and black bear cub head within a yellow shield.
1934 - 1937
A red bear cub standing and holding a blue baseball above its head inside of a red and blue border letter “C.” Worn on Chicago Cubs alternate home jerseys from 1934 – 1937. The letter “C” represents the city of Chicago.
1909 - 1910
Large navy blue letter “C” with “UBS” written inside of it, worn on the Chicago Cubs road uniform from 1909 – 1910.