St. Louis Cardinals Primary Logo
The Cardinals have had few logos throughout their over 100 year history, although those logos have evolved over time.
1999 - Present
In 1998, the “birds on the bat” was updated for the first time in 30 years with more detailed bird and bolder letters. The new single red with navy blue outline cardinal has a yellow beak with white eyes. The scripted wordmark “Cardinals” in red with a navy blue trim is a much bolder lettering, continuing with the letter “C” locked up over the baseball bat.
A cardinal perched on a yellow bat with wordmark “Cardinals” scripted below.
Color of the beak and eye were adjusted following the 1998 season.
1966 - 1997
In 1967 the logo consists of a cardinal perched on a yellow bat wearing a red baseball cap with a white baseball background, inside a red circle reading “ST. LOUIS CARDINALS” in white.
A cardinal perched on a yellow bat inside a red circle with a baseball pattern inside and the team name “ST. LOUIS CARDINALS” in white.
1948 - 1964
Two red cardinals perched on a silver bat and a wordmark “Cardinals” team name below in red.
1927 - 1947
Two red cardinals perched on a silver bat and wordmark “Cardinals” team name below in red.
1922 - 1926
In 1922, the Cardinals reveled for the first time a logo that featured the two familiar cardinal birds perched on a baseball bat over the name “Cardinals” with the letter “C” of the word hooked over the black bat. Colloquially referred to as the “birds on the bat.”
Read the story of the history of the Cardinals’ logo “Birds on a Bat: The Evolution of the Cardinals Franchise Logo”
The Cardinals' "Birds-On-Bat" Logo Opened To Mixed Reviews in 1922
The St. Louis Cardinals' time-honored "birds-on-bat" uniform design is widely considered to be among the classiest in Major League Baseball. More than nine decades of visual tradition have served as the backdrop for eleven World Series championship teams.
As I have previously noted, the Cardinals' look was famously created by Branch Rickey. Rickey, then Cardinals Vice President and General Manager, was invited to speak at the Men’s Fellowship Club of the Ferguson (Missouri) Presbyterian Church on February 16, 1921. Congregant Allie May Schmidt was tasked with creating table decorations for the event. Her decorations that night—cardboard cutouts of red cardinal birds, perched atop twigs made out of string—inspired Rickey.
1920 - 1921
Wordmark “ST. LOUIS” arched in red.
1900 - 1919
The first logo associated with the Cardinals was an interlocking “STL” in red that appeared on the team’s caps and or sleeves as early as 1900. Two small white diamonds are located on the letter “S.” The letters “STL” represent the city of St. Louis.