In 1931 the Brooklyn Robins had a dilemma. Their very identity was at stake.

The Robins—Brooklyn's entry in the National League—were called what they were in honor of manager Wilbert Robinson, who took the helm as skipper in 1914. Their 1931 uniforms featured a "B"—appropriately rendered in robin's-egg blue. His retirement at the conclusion of the 1931 season provided a fresh opportunity for the franchise to rebrand itself for a new era.

Robinson's departure spurred a movement to rename the team, variously called Bridegrooms, Superbas, and Dodgers since their NL inception in 1890.

Suggestions flowed in from all over the country.

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