Philadelphia Phillies Primary Logo
The insignia of Philadelphia Phillies, also known as the Phillies logo, has undergone several modifications over the years. The Phillies logo has changed 9 different time over the 100 years of history.
2019 - Present
Wordmark “Phillies” scripted in red on a blue Liberty Bell. Simplified version of previous logo, diamond removed, blue darkened, underline removed, and bell tweaked slightly.
1992 - 2018
The latest logo is comprises of a blue baseball infield trimmed in white and scarlet red with a white Liberty Bell inside and “Phillies” in scarlet red wordmark and underscore with blue stars dotting the “I”s in white trim.
1982 - 1991
A maroon letter “P” with a baseball in the center of the letter “P.” The letter “P” represents the team nickname Phillies.
A red letter “P” with a baseball in the center of the letter “P.” The letter “P” represents the team nickname Phillies.
1976 - 1980
In 1976 the Phillies debuted their short lived mascots Phil and Phyllis. Phil and his counterpart Phyllis were children dressed in colonial garb. Phil is seen tossing a baseball and holding a bat while Phylis is ready to play with her glove. A wordmark “Phillies” in red with a baseball inside the letter “P” and a red border.
1970 - 1975
A red letter “P” with a baseball in the center of the letter “P” and a wordmark below “phillies” in red.
1950 - 1969
The Phillies logo changed to a red Phillies cap with a baseball circling around the cap with four blue stars. A wordmark “Phillies” in red circling as well.
1946 - 1949
In 1946 the Phillies changed logos to a square red background with a bat at the bottom. On top is a Phillies baseball player sliding with a catcher attempting to catch a baseball. A wordmark below the players “Fightin’ Phillies” scripted in white.
1944 - 1945
This logo features a blue jay perching atop scripted wordmark “Phillies” in red.
Sports Logo Case Study #2—1944 Philadelphia Blue Jays/Phillies
In the sports world, a change in visual identity is generally spurred on by either a) a change in franchise ownership, or b) the desire to separate from an era of failure on the field of play. In January 1944 the Philadelphia Phillies were getting ready for what was to become yet another year in the middle of a streak of 16 consecutive losing seasons. This was also to be the first season under a new ownership regime, led by 28 year-old Bob Carpenter Jr.
During the 1943-44 offseason the club hired marketing consultants in an effort to increase revenue and drum up fan support—a very unusual move for a Major League franchise back in those days, especially so in the middle of World War II. An additional nickname and a visual insignia were sought for the franchise, via a contest. This new monicker was intended to supplement the traditional Phillies nickname. A contest was announced on January 25, seeking a fresh name, one which would reflect the club's "new spirit," with a $100 war bond to be awarded to the winning entry.
1939 - 1943
Again same emblem with new colors. Philadelphian standing in the middle of a light blue baseball diamond and a circle with grey ring with an red trim. A yellow wordmark “PHILADELPHIA NATIONAL LEAGUE BASEBALL CLUB.”
Same emblem with new colors. Philadelphian standing in the middle of a yellow baseball diamond and a circle with yellow ring with an blue trim. A yellow wordmark “PHILADELPHIA NATIONAL LEAGUE BASEBALL CLUB.”
1915 - 1937
The original Phillies logo of a Philadelphian standing in the middle of a dark blue baseball diamond and a circle with red ring with an blue trim. A white wordmark “PHILADELPHIA NATIONAL LEAGUE BASEBALL CLUB” on red background.
1911 - 1914
Red letter “P.”
Green letter “P” in olde style english font.
1901 - 1909
Black letter “P.”
Blue letter “P.”