Kansas City Royals Primary Logo
Nearly every MLB team has tinkered with its logo dozens of times, except the Kansas City Royals. The Royals have had 5 different logos with very minor changes to each logo.
2019 - Present
The initials for Kansas City, “KC” on blue shield with gold crown.
2002 - 2018
The 2002 logo features the letter link “KC” on a blue shield with gold crown over blue wordmark “Royals.” The “R” on the shield was removed.
1993 - 2001
Only change to the 1993 logo is the change from a yellow second tone to now a gold second tone.
1986 - 1992
The scripted wordmark “Royals” is now larger and sticking out on both sides of the crown. The crown has not changed, but again smaller.
1979 - 1985
In 1979, the Royals logo made slight changes. The scripted wordmark below the crown “Royals” is now in blue. The blue and yellow crown has become smaller.
Know Your World Series Visuals—the Birth of the Royals Logo
The Kansas City Royals' crown logo looms high above Kaufman Stadium—standing more than 100" feet tall—in the form of one of the most recognizable scoreboards in American professional sports. Royals fans, along with millions of baseball fans all over the world, will be constantly reminded of the team's emblem next week as Kansas City hosts its first World Series in 29 years.
The visual identity of the Royals has remained remarkably consistent since the franchise played its first game in 1969. From the "KC" featured on team caps to the script lettering on the home uniforms, the look of the 2014 World Series Royals bears a very close resemblance to that of their ancestors of 45 years ago.
The task to create the team logo was assigned to Hallmark Cards, based in Kansas City since 1910. They assigned the job to 15 artists. Some of the submissions were predictable, some were progressive, and one in particular was just weird.
1969 - 1978
The task to create the team logo was assigned to Hallmark Cards, based in Kansas City since 1910. They assigned the job to 15 artists. The winning artist was Shannon Manning a White Sox fan at the time. A package designer at Hallmark, Manning’s now-familiar crown logo embraced the dominant corporate branding style of the late ’60s, a relatively simple visual featuring minimal typography, enclosed within a bold, graphic geometric shape. Contemporary and striking, Manning’s work holds up remarkably well today.