Baltimore Orioles Primary Logo
The Baltimore Orioles have a total of 16 different logos starting back in Milwaukee. The logo for the St. Louis Brown's in 1936 was the first logo that was not a letter or city name. In Baltimore they have had 8 different logos. Of the 8 logos in Baltimore their were three logos of slight variation of the original logo.
2009 - Present
The latest logo for Baltimore is an black, white and orange Oriole perched on “Orioles” scripted in orange with a black outline. The yellow and green baseball diamond has been removed from the background.
1999 - 2008
Very subtle changes to colors, as the logo did not change.
In 1998 the logos only changes were to the oriole bird on top of the scripted “Orioles.” A redesign of the oriole gives it more features and definition, still in orange, white and black.
1995 - 1997
The 1995 logo featured a Oriole bird now facing to the right standing on “Orioles” scripted in black and orange with a yellow and green baseball diamond in the background.
1992 - 1994
In 1992, the Orioles logo was a black, white and orange Oriole bird on top of “Orioles” script with the wordmark “Baltimore” inside scripts tail.
1989 - 1991
Only slight changes to color for the 1989 logo.
Frank Cashen, Fresh-Up Freddie, and the Birth of the Orioles Cartoon Bird
This logo was used for 23 seasons, then fell into disuse for another 23 seasons. Its 2012 revival coincided with an Orioles resurgence that finds them one step away from the World Series for the first time in decades.
The current logo is closely based on the original, though not an exact replica. The 1966 origins of the original logo involve legendary baseball executive Frank Cashen, a 7 Up cartoon character named "Fresh-Up Freddie," Baltimore's National Brewing Company, and the Orioles' desire to successfully compete for marketing dollars with the National Football League's Baltimore Colts.
1966 - 1988
Designer Stan Walsh creator of such unforgettable icons as the Hamm’s Bear and Snap, Crackle and Pop now worked on the next Orioles logo. He changed the orange, black and white oriole bird to swinging a bat and wearing cleats in an orange circle with a wordmark “BALTIMORE ORIOLES.”
1954 - 1965
First logo in Baltimore featured a smiling orange, black and white oriole perched on a white baseball. The wordmark “ORIOLES” on top of the baseball with two bats criss-cross behind the ball.
St. Louis Browns
1952 - 1953
Change of logo to Brownie the Elf in orange, black and brown.
1936 - 1951
This marks the first logo without a letter or city name. Statue of Saint Louis on horseback holding his sword mounted on top of a shield. The shield has brown stars on the top with orange and brown strips. On top of the strips is a white baseball with the wordmark “BROWNS.”
1916 - 1935
For this logo they drop the “t” to just have the letters “SL” in brown. The acronym “STL” stands for the city of St. Louis
1911 - 1915
A new combination of the city acronym “StL” again in brown. The acronym “STL” stands for the city of St. Louis
1908 - 1910
The Browns changed their logo to a brown fleur-de-lis logo.
1906 - 1907
A brown ‘STL’ inside a brown stick figure baseball diamond. The acronym “STL” stands for the city of St. Louis.
1902 - 1905
The first logo for St. Louis Browns was “ST.L” with the period being below the “T” in the color brown. The acronym “STL” stands for the city of St. Louis.
Like most teams before the 1900’s the logo was just a wordmark of the city “MILWAUKEE.”