For the second time in just eight days, the Columbus Crew have revealed a new name and logo. Monday evening, the Crew’s ownership group and a selection of supporters met at historic Crew Stadium to discuss the team’s recent controversial rebrand that including a criticized logo and a name change to “Columbus SC.”
After a productive meeting, the two sides released a joint statement Monday night with the front office and Nordecke agreeing to revert the club’s name back to the “Columbus Crew” and adding small modifications to the new logo. This new logo was revealed on Tuesday and, as expected, with not much changed.
The new badge that was revealed last Monday will still serve as the team’s logo. The only changes made were the triangle inside the Ohio state flag shape changed to a “96,” honoring the founding of the club in 1996 as the first team in Major League Soccer. The other change was the bottom text outside the shape now says “Crew” rather than “SC” in accordance with the official club name going back to “Columbus Crew.”
2021 - Present
After revealing a new name and logo within two weeks, the Columbus team has again a new name and logo. Continuing with the same theme the newly minted name of “Columbus Crew” has added the new name to the logo and add the number “96” representing being the first MLS club to join in 1996.
This logo is shaped like the Ohio flag and has a white letter “C” in the middle of a black background. The team says the letter “C” represents the Crew primarily and also the city name. A gold outline goes around the flag with a wordmark on top “COLUMBUS” in black and “Crew” on the bottom. The numbers “96” are located in the bottom right corner in white.
This logo is shaped like the Ohio flag and has a white letter “C” in the middle of a black background. The team says the letter “C” represents the Crew primarily and also the city name. A gold outline goes around the flag with a wordmark on top “COLUMBUS” in black and “SC” on the bottom.
2015 - 2020
A black roundel logo, a minimized crest with “96” overlaid on top, a checkerboard pattern and a horizontal stripe pattern. Encircled wordmark “COLUMBUS CREW SC” in white.
1996 - 2014
3 men with black hard hats inside grey and yellow shield. Wordmark “THE CREW” in black above the men.