MetroStars Wordmark Logo
The New York/New Jersey MetroStars logo has a long and storied history that dates back to 1996. It was the first Major League Soccer team in the area, and it quickly became one of the most recognizable logos in American soccer. The original logo featured a star-shaped shield with two stars inside, representing both New York City and New Jersey. The colors were red, white, blue, and black; these same colors are still used today on all MetroStars merchandise.
In 2002, the club underwent an extensive rebranding process which included changing its name to Red Bull New York (RBNY). As part of this change they also updated their wordmark logo from “Metrostars” to “Red Bulls” with a bold font style alongside an accompanying bull icon placed next to it for emphasis. This new look was designed by designer Tom O'Grady who aimed at creating something modern yet timeless that could be easily recognized by fans across America as well as around the world. Since then there have been minor tweaks made such as altering some letterforms or adding small details like shadows but overall it remained relatively unchanged since 2002 when compared to its predecessors.
Finally, In 2016 RBNY decided once again to update its brand identity while paying homage to many years of tradition associated with previous versions over time. A contemporary look featuring sharper edges & angles replaced much loved curved typeface while remaining faithful to the classic color scheme & iconic bull symbol seen beforehand providing a refreshing take on existing design whilst retaining core elements key to the club's visual heritage throughout decades gone past Ultimately, the current version is culmination efforts put forth towards revamping teams image over years ensuring consistency between old & new identities allowing supporters remain connected through generations regardless changes come about due passage time.
Red Bull Products
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1996 - 1997
Wordmark “MetroStars” in white with black trim on a red and yellow formed background. A white lightning bolt going across the wordmark.Font: Custom