Kansas City Wizards
2007 - 2010
Wordmark "KANSAS CITY" in blue and a different size font "WIZARDS" in white on a black shield.
Kansas City Wizards
2000 - 2007
Soccer ball with rainbow streamers in a light blue half circle and different size font wordmark "WIZARDS" below in shield.
The shade of blue altered for 2000 season
Kansas City Wizards
1997 - 2000
Different size font wordmark "WIZARDS" in white under a light blue semi circle, a soccer ball flying by with yellow, green, red, and blue trails.
"Every Club Has a Story. Every Kit Tells It"
From the original '96 franchises to the newest expansion stars, MLS history is written in the colors of the community. Rep your club’s journey and wear the crest that defines your city’s legacy on the pitch.
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Kansas City Wizards Logo History
The Kansas City Wizards logo history began with the "Wiz" and its famous rainbow-themed graphics, which remains a nostalgic favorite for many supporters. This early Kansas City Wizards MLS look featured a soccer ball trailing a spectrum of colors, symbolizing the magic and motion of the game. Over the years, the KC Wizards logo was refined into a more traditional shield shape, incorporating deep blues and a stylized "W" that reflected a more mature and competitive organization. These changes were pivotal in keeping the Kansas City Wizards logo fresh during the league's rapid growth.
As the team found success on the field, including an MLS Cup title, the Kansas City Wizards MLS brand became synonymous with excellence. While the primary crest received most of the attention, the club's typography was equally important in establishing its presence. To see how these visual elements were translated into text-based branding, you can visit our Kansas City Wizards wordmark logo page. Understanding the design choices behind the KC Wizards logo is vital to appreciating the full Kansas City Wizards history and its lasting legacy in the American soccer landscape.