The design process for Austin FC’s primary logo began with an open call for submissions from local artists and designers in 2019, particularly in relation to the Austin FC Wordmark logo. Over 1,000 submissions were received by the club before they narrowed down their choices to three finalists: a shield-style crest featuring an armadillo; a black-and-white striped flag with five stars; and a stylized longhorn skull wearing sunglasses (the eventual winner). After much debate among fans on social media about which design should be chosen, Austin FC settled on the longhorn skull - making it their official symbol moving forward into the 2021 season.

The symbolism behind this choice reflects both Texas pride and soccer culture alike—from its two horns representing strength to its sunglasses signifying swagger—all while incorporating elements of traditional Mexican artistry seen within many other MLS logos across North America today. With such strong ties between tradition, culture, style, and sport all wrapped up into one powerful image – this choice was sure to make waves throughout not only MLS but also around Central Texas as well! It's no wonder why so many people have already embraced Austin's Primary Logo since unveiling day back in November 2020!

In conclusion, Austin Fc’s Primary Logo History is filled with stories ranging from fan engagement during the initial stages of development through the final selection process — all culminating together at last when finally revealed publicly late last year! Whether you are looking at it through the lens of art or sportsmanship - there can certainly be no denying that this emblem carries deep meaning & significance here within our community & beyond!