The Sporting Kansas City wordmark logo has been an integral part of the team’s identity since its inception in 1996, alongside the Sporting Kansas City Primary logo. The original logo was designed by then-general manager Curt Johnson and featured a blue shield with a white outline, two stars above it, and the words “Sporting Kansas City” written in black font. This design remained unchanged for nearly twenty years until 2015 when Sporting KC unveiled its new look which included an updated version of the original wordmark logo as well as several other logos to represent different aspects of the club.

The refreshed Sporting KC wordmark features a bolder typeface that is more modern than before while still maintaining elements from its predecessor such as the two stars at either end of “Kansas City” and overall shape/style reminiscent of that used in 1996. Additionally, this newer version also includes subtle details like shading inside each letter to give it added depth and dimensionality which helps make it feel more distinct compared to similar logos around Major League Soccer (MLS).

Since 2015, this iconic mark has become synonymous with success both on-and-off field due largely thanks to its timelessness; no matter what changes may be made or trends come into play over time – one thing will always remain constant: The strength behind our beloved Sporting Kansas City Wordmark Logo!