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St. Louis City SC Wordmark Logo

st-louis-city-sc-primary-logo

St. Louis City SC

2023 - Present

The original primary crest for St Louis City SC is a red and blue shield which incorporates the famous Gateway Arch as well as two additional lines representing the Mississippi River and Missouri River. The team name flipped onto its side and written to the right. This crest was designed by a group of 20 local artists and was released in the Summer of 2020.


StL City SC Primary Logo
StL City SC Team History
StL City SC Team Merch

St Louis City SC Wordmark Logo

The St. Louis City SC wordmark logo has a long and storied history that dates back to the team’s founding in 2022, alongside the St. Louis City SC Primary logo. The original logo was designed by renowned graphic designer, Dan Simon, who wanted to create something that would capture the spirit of both St. Louis and soccer culture as a whole. The result is an iconic design featuring bold colors and typography that conveys strength, unity, and passion for the game of soccer in one powerful image.

The primary focus of this design is on two elements: its typeface selection—which features classic serif lettering inspired by old-world European architecture—and its color scheme which consists primarily of black with accents from white or blue depending on usage context (e.g., blue for away games). These two components are combined together into a strong visual identity that communicates St Louis City SC's unique brand values while also paying homage to their home city's rich cultural heritage through subtle references such as the use of fleur de lis motifs throughout various parts of the logo itself along with other minor details like stars at each corner point symbolizing Missouri’s nickname “the Show Me State."

In short, despite only having been around since the 2021/2022 season when it first debuted alongside MLS expansion side Inter Miami CF; St Louis City SC already has an instantly recognizable wordmark thanks largely due to Dan Simon's timelessly stylish yet unmistakably modern take on traditional European club logos - making it one emblematic representation all passionate supporters can be proud of!
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St. Louis City SC Wordmark Logo 2023 - Present

St. Louis City SC

2023 - Present

The official club wordmark is the team name of "ST LOUIS CITY SC" in red. Emphasis is placed on the word "CITY" over the rest of the team name. The "SC" is said to represent both Soccer Club and Soccer Capital.

Font: Custom

St. Louis City SC Wordmark Logo 2023 - Present

St. Louis City SC

2023 - Present

A wordmark "ST LOUIS CITY SC" in uppercase white letters laid out horizontally. The "SC" is said to represent both Soccer Club and Soccer Capital.

Font: Custom

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