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St. Louis City SC Wordmark Logo

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st-louis-city-sc-primary-logo

St Louis City SC Wordmark Logo

The St. Louis City SC wordmark logo has a long and storied history that dates back to the team’s founding in 2022. The original logo was designed by renowned graphic designer, Dan Simon, who wanted to create something that would capture the spirit of both St. Louis and soccer culture as a whole. The result is an iconic design featuring bold colors and typography that conveys strength, unity, and passion for the game of soccer in one powerful image.

The primary focus of this design is on two elements: its typeface selection—which features classic serif lettering inspired by old-world European architecture—and its color scheme which consists primarily of black with accents from white or blue depending on usage context (e.g., blue for away games). These two components are combined together into a strong visual identity that communicates St Louis City SC's unique brand values while also paying homage to their home city's rich cultural heritage through subtle references such as the use of fleur de lis motifs throughout various parts of the logo itself along with other minor details like stars at each corner point symbolizing Missouri’s nickname “the Show Me State."

In short, despite only having been around since the 2021/2022 season when it first debuted alongside MLS expansion side Inter Miami CF; St Louis City SC already has an instantly recognizable wordmark thanks largely due to Dan Simon's timelessly stylish yet unmistakably modern take on traditional European club logos - making it one emblematic representation all passionate supporters can be proud of!




StL City SC Primary Logo
StL City SC Team History

St. Louis SC Products

adidas MLS Anthem Jacket 2022 - St Louis City SC S
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STL City T-Shirt
4.7 out of 5 stars(35)
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St. Louis Soccer/Football 2023 T-Shirt
4.4 out of 5 stars(23)
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STL City T-Shirt
4.8 out of 5 stars(5)
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St. Louis Designer Retro Vintage Badge T-Shirt
4.7 out of 5 stars(8)
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This Is Our City: The St. Louis City Sc and the Revival of America's First Soccer Capital
4.8 out of 5 stars(8)
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St Louis City SC Decal Set | Set of 4 Licensed Decals
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The 58th Academy of Country Music Awards™
3.7 out of 5 stars(18)
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adidas Youth Soccer St. Louis City FC 23/24 Youth Home Jersey - Eye-Catching Halved Design, Moisture-Absorbing AEROREADY (as1, Alpha, l, Regular) Pink
5.0 out of 5 stars(4)
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STL City Sweatshirt
4.5 out of 5 stars(2)
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St. Louis Missouri Fleur-de-Lis Custom Badge Pullover Hoodie
3.0 out of 5 stars(1)
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Anley Fly Breeze 3x5 Foot City of St Saint Louis Flag - Vivid Color and Fade proof - Canvas Header and Double Stitched - Saint Louis Missouri Flags Polyester with Brass Grommets 3 X 5 Ft
4.8 out of 5 stars(7)
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St Louis Missouri Flag Vintage Faded Home Family T-Shirt
3.9 out of 5 stars(41)
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St. Louis Designer Retro Vintage Badge Pullover Hoodie
3.9 out of 5 stars(5)
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St. Louis City Flag Downtown Skyline - St. Louis Skyline T-Shirt
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STL City Pullover Hoodie
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St. Louis Gateway Arch Skyline 314 Fleur-de-Lis Badge Banner T-Shirt
4.4 out of 5 stars(12)
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adidas Men's Soccer St. Louis F.C. 23/24 Home Jersey (as1, Alpha, x_l, Regular, Regular)
5.0 out of 5 stars(11)
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The Academy (The Academy Series)
4.7 out of 5 stars(311)
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St. Louis Gateway Arch Skyline 314 Retro Distressed Badge T-Shirt
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St Louis City Soccer Club | Premium Lanyard | Official Licensed Product
4.5 out of 5 stars(5)
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Retro St. Louis Missouri Flag Vintage STL City Flag Emblem T-Shirt
4.5 out of 5 stars(2)
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Icon Sports Saint Louis Football Club Cotton T-Shirt (Large, Heather Gray)
4.4 out of 5 stars(45)
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St. Louis Soccer/Football 2023 Long Sleeve T-Shirt
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St. Louis Missouri Fleur-de-Lis Custom Badge T-Shirt
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st-louis-city-sc-wordmark-logo-2023-present
St. Louis City SC
2023 - Present

The official club wordmark is the team name of “ST LOUIS CITY SC” in red. Emphasis is placed on the word “CITY” over the rest of the team’s name. The “SC” is said to represent both Soccer Club and Soccer Capital.

Font: Custom

st-louis-city-sc-wordmark-logo-2023-present-2
St. Louis City SC
2023 - Present

A wordmark “ST LOUIS CITY SC” in red. Emphasis is placed on the word “CITY” over the rest of the team’s name. The “SC” is said to represent both Soccer Club and Soccer Capital. All on a black background.

Font: Custom

st-louis-city-sc-wordmark-logo-2023-present-3
St. Louis City SC
2023 - Present

A wordmark “ST LOUIS CITY SC” in white. Emphasis is placed on the word “CITY” over the rest of the team’s name. The “SC” is said to represent both Soccer Club and Soccer Capital. All on a red background.

Font: Custom

st-louis-city-sc-wordmark-logo-2023-present-4
St. Louis City SC
2023 - Present

A wordmark “ST LOUIS CITY SC” in uppercase white letters laid out horizontally. The “SC” is said to represent both Soccer Club and Soccer Capital.

Font: Custom

Sports News History

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RSS MLS Headline News

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