The Colorado Rapids wordmark logo has a long and storied history, particularly in relation to the Colorado Rapids Primary logo. It dates back to the team’s inception in 1996 when it was first introduced as part of their inaugural season uniform. The original logo featured an illustration of a mountain range with three peaks, representing the Rocky Mountains that tower over Denver where the Rapids play their home games. This artwork was surrounded by two concentric circles which contained “Colorado Rapids” written in white lettering on blue background.

Over time, this iconic design has gone through several iterations while still retaining its core elements: mountains and two concentric circles containing text describing the club name or slogan (such as “Rise Up!”). In 2012, they updated their look by removing all illustrations from within both rings and replacing them with simple black lines to create more negative space between each element for greater emphasis on typography; this also allowed for easier customization of colors depending on jersey designs or marketing campaigns at any given moment without having to redraw entire logos every time something changed.

Today's version is much simpler than before but it still speaks volumes about what makes Colorado Rapids unique - namely its connection to nature through those majestic Rocky Mountains surrounding Denver! With updates made over 20+ years since launch day, this classic wordmark stands out among other MLS teams' logos due to its strong ties not only to local culture but also to the natural beauty found throughout the state itself – making sure everyone knows exactly who they're rooting for no matter where they are located around the world!