St Louis City SC Wordmark Logo

The St. Louis City SC wordmark logo has a long and storied history that dates back to the team’s founding in 2022. The original logo was designed by renowned graphic designer, Dan Simon, who wanted to create something that would capture the spirit of both St. Louis and soccer culture as a whole. The result is an iconic design featuring bold colors and typography that conveys strength, unity, and passion for the game of soccer in one powerful image.

The primary focus of this design is on two elements: its typeface selection—which features classic serif lettering inspired by old-world European architecture—and its color scheme which consists primarily of black with accents from white or blue depending on usage context (e.g., blue for away games). These two components are combined together into a strong visual identity that communicates St Louis City SC's unique brand values while also paying homage to their home city's rich cultural heritage through subtle references such as the use of fleur de lis motifs throughout various parts of the logo itself along with other minor details like stars at each corner point symbolizing Missouri’s nickname “the Show Me State."

In short, despite only having been around since the 2021/2022 season when it first debuted alongside MLS expansion side Inter Miami CF; St Louis City SC already has an instantly recognizable wordmark thanks largely due to Dan Simon's timelessly stylish yet unmistakably modern take on traditional European club logos - making it one emblematic representation all passionate supporters can be proud of!