St. Louis City SC Primary Logo
A diverse group of over 20 local designers created the crest based upon a common theme discovered through focus groups and discussions with various community members — a deep-rooted sense of unity and pride across the region in the St. Louis City flag. Using the flag as an inspiration, the team crest is an abstract depiction of the club’s passion and purpose, displayed through iconic elements found across the St. Louis region.
THE SOCCER CLUB/SOCCER CAPITAL: SC has double meaning, standing for both Soccer Club and Soccer Capital. It is our name, it is our history.
TOP OF SHIELD: Follows the shape of the Gateway Arch.
TWO RIVERS: Horizontal lines represent the two rivers that define our region: The Mississippi and The Missouri.
GATEWAY ARCH: The abstract representation of the iconic landmark is used to create movement and a connection to the rivers from the St. Louis City flag.
St. Louis City SC
2023 - Present
2023 - Present
The original primary crest for St Louis City SC is a red and blue shield which incorporates the famous Gateway Arch as well as two additional lines representing the Mississippi River and Missouri River. The team name flipped onto its side and written to the right. This crest was designed by a group of 20 local artists and was released in the Summer of 2020.