Columbus Crew
After revealing a new name and logo within two weeks, the Columbus team has again a new name and logo. Continuing with the same theme, the newly minted name of “Columbus Crew” has added the new name to the logo and added the number “96,” representing the first MLS club to join in 1996. This logo is shaped like the Ohio flag and has a white letter “C” in the middle of a black background. The team says the letter “C” represents the Crew primarily and also the city name. A gold outline surrounds the flag with a wordmark on top: “COLUMBUS” in black and “Crew” on the bottom. The number “96” is located in the bottom right corner in white.
Columbus Crew
2021 - Present
This the letter "C" in black pulled out of the primary logo in a custom font with a triangle in the bottom right side of the letter "C."
Columbus Crew
2021 - Present
A wordmark "CR" and "EW" in black with the number "96" in gold with black support bars throughout the numbers in the middle of the wordmark.
Columbus Crew
2021 - Present
The shape of the state of Ohio in black and gold checkers.
Columbus Crew
2015 - 2021
A black roundel logo, a minimized crest with “96” overlaid on top, a checkerboard pattern and a horizontal stripe pattern. Encircled wordmark "COLUMBUS CREW SC" in white.
Columbus Crew
1996 - 2014
3 men with black hard hats above a wordmark "COLUMBUS" in white on a black arched background and "THE CREW" in white with black trim.
Columbus Crew Alternate Logo
The Columbus crew logo history is famous for its unique and bold transitions. One of the most recognizable alternate marks is the "crest" introduced in 2000. This Columbus crew alternate logo features three stars above a shield with black and yellow stripes, paying homage to Ohio’s identity. Additionally, it includes an outline of Ohio and crossed swords, alluding to the city's namesake. To see how these graphics align with the club’s trophies, visit the Crew team history page.
Furthermore, the Columbus crew logo history includes the vibrant "starburst" emblem from 2008. This Columbus crew alternate logo consists of five yellow stars arranged to represent motion and energy. Many fans who cherish the old Columbus crew logo also remember "The Claw" from 2009, which combined a lion motif with a lightning bolt. While these secondary marks show the team's creative side, the Columbus Crew wordmark logo remains the core of the team's typographic branding.
In short, every Columbus crew alternate logo tells a story of pride and passion. Because the fans have often influenced the Columbus crew logo history, these marks feel deeply personal to the community. Consequently, the transition from the old Columbus crew logo to the modern circular crest shows a commitment to evolution. Therefore, these emblems ensure that the spirit of the Crew continues to inspire future generations of supporters across the soccer world.
"Every Club Has a Story. Every Kit Tells It"
From the original '96 franchises to the newest expansion stars, MLS history is written in the colors of the community. Rep your club’s journey and wear the crest that defines your city’s legacy on the pitch.
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