The New England Revolution unveiled a new crest and brand identity that will go into effect as the club’s primary logo ahead of the 2022 Major League Soccer season. Rooted in the region’s history as the birthplace of the American Revolution and the resilient spirit of the people of New England, the Revolution’s new crest reflects the evolution of one of Major League Soccer’s founding clubs.
The Revolution’s new logo and identity are the culmination of several years’ work that began with hearing directly from fans. The club enlisted an independent third party to conduct focus groups consisting of New Englanders, ranging from loyal Revolution supporters to Boston sports fans, to elicit feedback about what professional soccer in New England should represent. The resounding feedback informed the process that resulted in the evolution of the club’s identity unveiled today.
“We are proud of our history as a founding member club of Major League Soccer, and after more than 25 years, we felt an evolution of our brand identity was an important step to continue our club’s upward trajectory and better reflect our growth and ambitions as an organization,” Revolution President Brian Bilello said. “We began this process several years ago with an open mind as we sought out the voices of our fans and supporters to guide us in this process.”
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2022 - Present
A stylized letter “R”, invoking the club’s name, in a style reminiscent of the Revolutionary War era. A red strikethrough of the letter “R” roots the club’s identity in the defiant and patriotic spirit of the American Revolution. The seal is bordered by a design emblematic of traditional flag drapery with details embodying patriotic bunting. To form the official crest, a wordmark “NEW ENGLAND REVOLUTION” in the blue and inaugural season – 1996 – are inscribed in a circle with a navy blue border.
2009 - 2021
A red, white, and blue American flag with paintbrush strokes for 7 red stripes and a blue soccer ball with blue stars.
2000 - 2008
A red, white and blue American flag with paintbrush strokes for 7 red stripes and a blue soccer ball with blue stars. Wordmark “NEW ENGLAND” and in a custom font “REVOLUTION” in blue.
The blue was darkened for 2000 season.
1996 - 1999
A red, white and blue American flag with paintbrush strokes for 7 red stripes and a blue soccer ball with blue stars. Wordmark “NEW ENGLAND” and in a custom font “REVOLUTION” in blue.