Atlanta United FC Primary Logo

The Atlanta United FC Primary Logo History is an interesting one. The logo has gone through many changes over the years, and each iteration of the design reflects a different period in the club’s history.

When Atlanta United was founded in 2014, its original logo featured a shield with red and black stripes that represented both Georgia's state flag as well as its nickname "the Peach State". Inside this shield were two crossed golden hammers which symbolized strength, unity, and hard work - values that are still held by fans today. The bottom half of the logo included five stars to signify each of Atlanta's five boroughs: Buckhead, Downtown/Midtown/Virginia-Highland (VH), East Point/College Park (CP), Sandy Springs & Smyrna-Vinings (SVS). In 2017 they updated their primary badge to include more modern elements such as white accents on top of red & black stripes for better visibility when viewed from afar or online.

In 2020 they unveiled yet another update featuring a bolder look with brighter colors along with sharper lines for increased clarity when viewed at any distance or on digital platforms like social media accounts & websites alike. This new version also includes 5 stars but instead, it features them surrounding an enlarged hammer head shape which further emphasizes strength & unity within ATLUTD supporters worldwide! Finally, there is also added emphasis placed upon “ATL” inside lettering across the center part; emphasizing the team name even further while keeping the overall look consistent throughout all mediums used by the organization itself going forward into future seasons ahead!