“The new logo retains the iconic image of the Space Needle, which sits within basketball ribs. Overlooking it all is the peak of Mount Rainier, representing Seattle’s home in the Pacific Northwest. At the center, a lightning bolt evokes the intensity, power, and purpose of the Storm identity both on and off the court,” the press release reads. “The logo’s combined elements bring together both the sleek, innovative aesthetic of Seattle with the natural power in the surrounding Pacific Northwest. The new wordmark uses a more futuristic typeface to better represent the fast-paced and forward-moving city the Storm calls home.”
2021 - Present
The new design retains the iconic image of the Space Needle, which sits within basketball ribs and adds inspiration from Mount Rainier for its shape. At the center, a lightning bolt evokes the intensity, power, and purpose of the Storm identity both on and off the court. The typeface of the wordmark “SEATTLE STORM” on the new logo features a thinner custom font.
2016 - 2020
The Seattle Space Needle in the center and green and silver storm clouds with wordmark “SEATTLE” in white and STORM” in white with yellow and green trim. WNBA basketball in the lower corner.
2000 - 2015
The Seattle Space Needle in the center and green and red storm clouds with wordmark “SEATTLE” in white and STORM” in white with red trim. WNBA basketball in the lower corner.