The Minnesota Lynx have been a part of the WNBA since 1999, and their wordmark logo has become an iconic symbol for the team, particularly in relation to the Minnesota Lynx Primary logo. The original logo featured a bold black-and-white font with an abstract design in between each letter. This design was used until 2009 when they unveiled their current mark which features a more modern look with purple as its main color.

The new logo is meant to represent strength, power, and determination—all qualities that are essential to success on the court. It also pays homage to Minnesota’s state flag by incorporating elements such as stars and stripes into the design of the letters LYNX itself. Additionally, it contains two basketballs within each letterform; this serves both aesthetically pleasing purposes but also reinforces that basketball is at the heart of what makes up this organization's identity.