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New York Liberty Primary Logo

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Liberty Primary Logo

The New York Liberty is one of the most iconic teams in the WNBA, and its primary logo has gone through many changes over its nearly two decades of existence. The original logo was introduced when the team joined the league in 1997, featuring a blue basketball with white stars arranged to form a “NY” monogram above it. This design lasted until 2009 when it was replaced by an updated version that featured more vibrant colors and bolder lettering.

In 2015, as part of an overall rebranding effort for all WNBA teams, New York unveiled its current primary logo which features a modernized interpretation of Lady Liberty herself holding up her torch against a navy blue background with orange trimming. The new look combines traditional American imagery with modern styling to create something that feels both classic and contemporary at once – perfectly capturing what makes this team so special!

Since then other minor tweaks have been made such as changing out some colors or adding additional elements like stars but ultimately they have stayed true to their core identity while still evolving along with time; showing how much care goes into creating timeless designs for professional sports franchises today!




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New York Liberty
2020 - Present

The seafoam and black basketball torch from the Statue of Liberty in a black with white and black outline shield with the initials “NY” in white, and below in a custom font a wordmark “NEW YORK LIBERTY” in black.


new-york-liberty-primary-logo-1997-2019
New York Liberty
1997 - 2019

Statue of Liberty in green and black with a basketball flamed torch coming out of a blue and orange shield. Wordmark “NEW YORK” in light blue and “LIBERTY” in white. The letter “I” is the arm of the Statue of Liberty.


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  • Home
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