Mercury Wordmark Logo

The Phoenix Mercury is a professional women’s basketball team that competes in the Women’s National Basketball Association (WNBA). The team has been around since 1997 and has become an iconic symbol of female sports excellence. As part of its identity, the Phoenix Mercury has had several different wordmark logos over the years. Here we take a look at how these logos evolved to represent one of the most successful teams in WNBA history.

The original logo was created when the franchise first began playing in 1997 and featured two overlapping “P” letters with a yellow star between them, representing both strength and unity within their organization as well as paying homage to Arizona's state flag which also includes stars on it. This logo would remain unchanged until 2002 when they switched up things slightly by adding some blue accents to give it more depth while still keeping its original design intact.

In 2006, another redesign occurred that included changing out some colors but keeping many elements from before such as having two "P" letters overlap each other with a yellow star separating them; however this time instead of being just black & white there were now shades of purple used for added contrast & detail along with lighter blues making up parts like wings or feathers on either side giving off an eagle-like feel - all symbolic references towards not only Arizona's state bird but also emphasizing power & determination associated w/the sport itself!

Finally, after 14 years without any major changes taking place, they decided it was time for something new so during the 2020 season debutante unveiled what became known as the 'modern' version: featuring bolder font choices complimented by a gradient color scheme ranging from bright pink top to dark navy bottom plus addition unique feature being use lightening bolt shape inside lettering area creating dynamic visual effect sure catch eye anyone looking at it! All these modifications make perfect sense given the current climate where teams are trying to stand out the crowd and create memorable brand identities themselves – mission accomplished here if you ask us!