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Detroit Shock Primary Logo

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detroit-shock-primary-logo-2003-2009

Shock Primary Logo

The Detroit Shock have been one of the most successful teams in the WNBA since their inception in 1998. As such, they’ve had a long and storied history with their primary logo. The original logo was designed by noted graphic designer Michael Vanderbyl and featured an orange “D” inside of a white circle, surrounded by black trim with two stars at either side. This design was used until 2006 when it underwent several changes to reflect the team’s new ownership group and name change from Detroit Shock to Tulsa Shock (now Dallas Wings).

In 2007, after being acquired by William Davidson's Palace Sports & Entertainment Group, the team unveiled its current primary logo featuring an abstract "S" shape made up of shades of blue set against a red background. This design has remained unchanged ever since despite some minor tweaks here and there over time including adding more white trim around both sides as well as adjusting colors slightly for better visibility on digital platforms like websites or television broadcasts.

This iconic emblem is now synonymous with not only professional basketball in Michigan but also serves as a reminder that no matter what obstacles come your way you can still succeed if you work hard enough! From winning three championships between 2003-2008 under head coach Bill Laimbeer to making deep playoff runs more recently under head coaches Cheryl Reeve (2009-present), this symbol stands testament that anything is possible when it comes to competing at the highest level women's basketball league across the globe!




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WNBA Dallas Wings Fan Base V-Neck T-Shirt
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WNBA Dallas Wings Downtown T-Shirt
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Officially Licensed Arike Ogunbowale - A-Roy-Ke T-Shirt
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WNBA Dallas Wings Top Class T-Shirt
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Dallas Wings WNBA Women's National Basketball Association Officially Licensed Sticker Vinyl Decal Laptop Water Bottle Car Scrapbook (Type 2)
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WNBA Dallas Wings Courtside Long Sleeve T-Shirt
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Dallas Wings Pennant Banner Flag
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WNBA Dallas Wings Home Court Raglan Baseball Tee
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WNBA Dallas Wings Top Class V-Neck T-Shirt
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WNBA Dallas Wings Top Class Raglan Baseball Tee
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2021 Panini Prizm WNBA #79 Arike Ogunbowale Dallas Wings Official Basketball Trading Card in Raw (NM or Better) Condition
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WNBA Dallas Wings Fan Base Long Sleeve T-Shirt
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WNBA Dallas Wings Home Court Pullover Hoodie
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WNBA Dallas Wings Fan Base Raglan Baseball Tee
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WNBA Dallas Wings Home Court Long Sleeve T-Shirt
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2022 Panini WNBA Revolution #72 Arike Ogunbowale Dallas Wings Basketball Trading Card
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WNBA Dallas Wings Courtside V-Neck T-Shirt
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adidas Dallas Wings WNBA Women's Green Team Issued Authentic On-Court Climacool Shorts
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WNBA Dallas Wings Home Court Raglan Baseball Tee
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2020 Panini Prizm WNBA #30 Arike Ogunbowale Dallas Wings Basketball Card
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Choose your favorite Detroit Shock logo - primary or alternate?




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detroit-shock-primary-logo-2003-2009
Detroit Shock
2003 - 2009

A red and white WNBA basketball with wordmark “DETROIT” in white and “SHOCK” in white with silver trim surrounded by blue with red trim outline with lightning bolts all around.


detroit-shock-primary-logo-1997-2002
Detroit Shock
1997 - 2002

A red and white WNBA basketball with wordmark “DETROIT” in white and “SHOCK” in white with green trim surrounded by gold outline with lightning bolts all around.


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