Aces Primary Logo

The Las Vegas Aces are a professional basketball team in the Women's National Basketball Association (WNBA). The franchise has been around since 2018 and is already making history with its primary logo. This iconic design represents the strength, determination, and resilience of women everywhere.

The original logo was unveiled in 2019 upon the announcement of the team’s relocation to Las Vegas from San Antonio. It featured an ace-of-spades symbol surrounded by three stars that represented Nevada’s “Silver State” nickname. The color scheme was black, silver, and white which were chosen to reflect power as well as honor Nevada's rich heritage of gaming culture. In addition to honoring its home state roots, this classic look also paid homage to WNBA great Lisa Leslie who wore number 7 for her entire career - seven being another representation for an ace card suit!

As time went on however it became clear that there needed more than just symbolism behind this new brand identity if it wanted to be successful among fans both old and new alike; so a rebranding effort began shortly after its debut season had ended in 2020. With help from renowned graphic designer Rodney Richardson, they released a refreshed version that included bolder colors such as purple, yellow, orange & teal along with sharper lines throughout each section creating something completely unique yet still recognizable when compared side by side. Furthermore, these changes allowed them to stand out even more while staying true to their original concept at the same time!

Overall we can see how much thought went into designing what now stands proud atop all other teams' logos within WNBA – one that truly captures spirit & energy associated not only with the sport itself but also with the city where they play: Las Vegas!