Aces Primary Logo

The Las Vegas Aces are a professional basketball team in the Women's National Basketball Association (WNBA). The franchise has existed since 2018 and is already making history with its primary logo. This iconic design represents women's strength, determination, and resilience everywhere.

The original logo was unveiled in 2019 after the team’s relocation from San Antonio to Las Vegas. It featured an ace-of-spades symbol surrounded by three stars representing Nevada’s “Silver State” nickname. The color scheme was black, silver, and white, which were chosen to reflect power and honor Nevada's rich heritage of gaming culture. In addition to honoring its home state roots, this classic look paid homage to WNBA great Lisa Leslie, who wore number 7 for her entire career - seven being another representation for an ace card suit!

As time went on, however, it became clear that there needed more than just symbolism behind this new brand identity to succeed among fans, both old and new. Hence, a rebranding effort began shortly after its debut season had ended in 2020. With help from renowned graphic designer Rodney Richardson, they released a refreshed version that included bolder colors such as purple, yellow, orange & teal, and sharper lines throughout each section, creating something wholly unique yet still recognizable when compared side by side. Furthermore, these changes allowed them to stand out even more while simultaneously staying true to their original concept!

Overall, we can see how much thought went into designing what now stands proud atop all other teams' logos within the WNBA – one that genuinely captures spirit & energy associated not only with the sport itself but also with the city where they play: Las Vegas!