Wings Primary Logo

The Dallas Wings have a long and proud history in the WNBA, and their primary logo has been an important part of that heritage. The team’s original logo was designed by artist Tom Luedecke in 1997 when the franchise joined the WNBA as one of its founding members. This classic design featured a winged basketball with wings on either side, representing freedom and strength.

In 2003, after six seasons with their original logo, they unveiled an updated version that incorporated some changes to create a more modern look while still maintaining much of its traditional elements, particularly in relation to the Dallas Wings Alternate logo. This new design featured two red stars at each end of the wingspan to signify courage and determination; these were added to represent Texas' proud Lone Star State identity as well as connecting back to their home city's nickname “Big D." Additionally, white lines were added around both stars for emphasis before finally being surrounded by black outlines for greater contrast against any background color used on uniforms or merchandise items featuring this iconic symbol.

In 2013 there was another update made where purple replaced red within certain parts such as outlining along edges or filling in specific sections like between feathers from within each wing span; this change allowed it to stand out even further from previous versions while also paying homage towards Dallas' past colors seen during earlier days when they played under different names (i.e., Texas Twisters).