Liberty Alternate Logo
The New York Liberty is an iconic team in the Women's National Basketball Association (WNBA). Throughout its history, they have gone through several iterations of alternate logos to represent its city and team. This blog post will explore the evolution of these designs over time.
The first alternate logo for the New York Liberty debuted in 1997 when they entered into the WNBA as part of its inaugural season. The design featured a basketball with a star above it that was encircled by two lines representing Manhattan’s skyline and the Statue of Liberty torch symbolizing freedom.
In 2005, this logo was replaced with one featuring Lady Liberty herself holding a basketball while standing atop her pedestal surrounded by stars on either side to represent liberty and justice for all citizens regardless of gender or race. The colors used were navy blue, white, and orange which is still used today as part of their primary color scheme along with red accents throughout various elements within each design iteration since then.
In 2015, another new look was unveiled featuring Lady Liberty now wearing her own jersey while dribbling a ball against the NYC skyline background complete with stars around her torso area once again signifying freedom from oppression no matter what form it may take shape under any circumstances.
Finally, most recently in 2020, the current version shows off full-body figure silhouette graphics highlighting both feminine strength & beauty combined together at the same time. It also uses a modernized typography font style which helps create a more impactful visual presentation overall compared to other previous versions before it. All these changes help keep updating this classic brand identity while staying true original core values associated NYL organization itself.
Through all its redesigns over years, New York Liberties' alternate logos have remained a strong representation not only of sport but also of the spirit & culture surrounding the WNBA league itself.
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2020 - Present
A seafoam and black basketball torch from the Statue of Liberty.
2020 - Present
The seafoam and black basketball torch from the Statue of Liberty in a black with white and black outline shield with the initials “NY” in white.
1997 - 2019
Liberty’s basketball flamed torch on shield between the letters “NY” in white with blue highlights.