Liberty Wordmark Logo
The New York Liberty is one of the most iconic teams in professional basketball, and their wordmark logo has become an instantly recognizable symbol for the team. The history of this logo dates back to 1997 when it was first introduced as part of the inaugural season of the Women's National Basketball Association (WNBA).
Designed by Alan Siegel, who is also responsible for creating logos such as Major League Baseball’s Milwaukee Brewers and Cleveland Indians, along with many other sports franchises around the world. This particular design featured a bold font that used letterforms from two different typefaces – Gotham Bold & Eurostile Extended – to create a strong sense of identity while still remaining unique among its peers.
The primary feature within this mark is an orange-and-blue shield which contains both “New York” written above it in white letters on the top half and “Liberty” written below in blue on the bottom half; all enclosed within a circular border containing stars representing each borough located within NYC metropolitan area. Additionally, there are five small stars surrounding the outside edge which represent original WNBA teams at the time of launch: Charlotte Sting (now defunct), Houston Comets (also defunct), Los Angeles Sparks, Sacramento Monarchs & Utah Starzz (which later became San Antonio Stars before folding up shop).
Since its introduction nearly twenty years ago now this classic design has gone through several iterations over the course of time but remains largely unchanged today despite being tweaked slightly here and there throughout the years mainly in order better reflect changing times and modern-day audiences.
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2020 - Present
Custom font in a wordmark “NEW YORK LIBERTY” in black.Font: Custom
1997 - 2019
Double-lined wordmark “NEW YORK” in orange on top and “LIBERTY” in blue with light blue highlights.Font: Custom