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Atlanta Dream Primary Logo

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Dream Primary Logo

The Atlanta Dream is a professional basketball team based in Atlanta, Georgia. They are members of the Women's National Basketball Association (WNBA). The team was founded in 2008 and has since become one of the most successful teams in the league. The Dream has won two Eastern Conference championships and one WNBA championship title, making them an elite franchise within their sport.

One of the things that make this team stand out from other franchises is its unique primary logo. This logo was designed to reflect both traditional southern culture as well as modern design elements which make it truly iconic for fans all around the world.

The original version of this logo featured a blue circle with a white outline containing three stars inside representing Atlanta’s status as “the city too busy to hate” surrounded by five red stripes symbolizing unity among players and fans alike along with four yellow lines radiating outward from each star point creating an abstract sunburst effect which represents energy and passion for success on the court or off-court activities such as community service initiatives supported by ownership group Central Florida Investments (CFL). Additionally, at the center bottom lies an orange ‘A’ lettering encased inside another circle meant to represent hometown pride while simultaneously honoring fallen NBA great Anthony Mason who played college ball at nearby Auburn University before embarking on his journey into professional basketball stardom during his playing days with New York Knicks organization where he made All-Defensive First Team honors twice over course career span before passing away 2015 after suffering heart attack complications due health issues related diabetes condition had been fighting years prior retirement age 44 following last season spent Charlotte Hornets squad 1998–99 campaign year respectively speaking terms accolades achievements garnered throughout illustrious run hardwood courtside action settings life itself.

In 2018, when new owners purchased the controlling interest stake club they decided to refresh look brand identity by introducing a revised secondary mark alongside an updated primary emblem featuring a stylized dreamcatcher shape set against a navy blue backdrop outlined with thin white line trimming edges and rounded corners triangle patterned feathers hanging down below the main structure those same colors seen the previous iteration but now instead being enclosed circular border individual components were combined single entity create more unified cohesive whole overall effect result visually appealing contemporary aesthetic perfectly encapsulates spirit values mission statement driving force behind organization today inspiring people everywhere never give up pursuit dreams no matter how difficult odds may seem to be stacked against them time again.

Overall, it's clear that there's much thought has gone into designing not only just any ordinary sports logotype.




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Atlanta Dream
2020 - Present

A red abstract phoenix above a blue star on top of a grey basketball all on a dark grey with light grey trim shield, wordmark “ATLANTA” on top of the shield in white, “DREAM” arched below in white.


atlanta-dream-primary-logo-2008-2019
Atlanta Dream
2008 - 2019

Wordmark “DREAM” in light blue with red trim and a light blue star in the letter “A” and “ATLANTA” in red on top. A red, white and light blue basketball coming out of the letter “A” with stars around the basketball.


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