
Shock Wordmark Logo
The Tulsa Shock has been a part of the Women’s National Basketball Association (WNBA) since 2010. While the team has gone through several changes over its brief history, one thing that has remained constant is its iconic logo and wordmark. The Tulsa Shock logo and wordmark are instantly recognizable to basketball fans around the world, and it’s worth taking a look back at how this piece of art came to be.
It all began in 2009 when the Detroit Shock relocated from Michigan to Oklahoma, becoming known as “the Tulsa Shock." After settling into their new home in Oklahoma, they needed an identity for their franchise - starting with a new logo design that would represent them on court jerseys as well as merchandise like hats or t-shirts sold at games or online stores.
In early 2010 designer, Mike Bierut was hired by WNBA executives to create something unique yet timeless for the newly formed team; he decided on an abstracted lightning bolt shape with bold lettering spelling out "TULSA" above it – creating what we now know today as 'The Wordmark'. This style gave off strong vibes of power & speed while also paying homage to traditional sports logos seen throughout North America's professional leagues such as baseball & football teams alike!
From there Bierut took his concept further by adding two stars above each side of "Tulsa" along with red & blue colors which represented both strength/power (red) combined togetherness/unity (blue). He then finalized everything by introducing white outlines around each letter giving us what we see today: A truly classic design worthy enough for any professional sports organization!
Since its introduction nearly 10 years ago The Wordmark remains unchanged but still just powerful enough whenever you see it proudly displayed across any official material related directly to our beloved team here in Oklahoma – Go SHOCK!!
Shock Products

2010 - 2015
Wordmark “SHOCK” in black with white trim and yellow highlights outlined on yellow background.
Font: Custom

2010 - 2015
Wordmark “TULSA” in yellow with white trim on a black background.
Worn on Tulsa Shock road uniform
Font: Custom

2010 - 2015
Wordmark “TULSA SHOCK” in black.
Font: Custom

2010 - 2015
Wordmark “TULSA SHOCK” in black.
Font: Custom