Mercury Primary Logo

The Phoenix Mercury is one of the most iconic teams in the WNBA. Since their inception in 1997, they have been a force to be reckoned with on and off the court. But what many don't know is that their primary logo has gone through some changes over time. Here's a look at how it evolved from its original design to its current form today!

When the team was first established, they used an orange sunburst as their primary logo which featured two basketballs crisscrossing each other at the center and had "Phoenix" written across it in bold lettering. This symbolized both strength and unity for this new franchise as well as paying homage to Arizona’s desert climate – hence why there are no stars or stripes present like traditional sports logos often feature!

In 2003, however, things changed when Nike took over designing duties for all WNBA teams; including those of The Phoenix Mercury. Their updated version still retained elements from before but added more curvature around edges while making sure everything remained balanced within itself (i..e not too busy). Additionally, colors were shifted slightly so that purple became dominant instead - emphasizing power rather than energy/activity like before!

Finally, after another decade went by without any major modifications being made; we now have what can arguably be seen as The Phoenix Mercury's definitive branding: A blazing sun surrounded by flames atop vibrant purple background with white accents throughout providing contrast against darker tones below them – truly capturing essence behind this historic franchise perfectly while also maintaining modern sensibilities required nowadays due make mark amongst competition out there today!