NBA Primary Logo
The National Basketball Association has grasped the alternate logos more than any other professional league. The NBA has a total of 235 alternate logos as of January 2017, the most of any profession league. Some of teams have created as many as 6 different alternate logos, a marketing dream.
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Atlanta HawksThe new primary logo is an enhanced return to the team's "Pac-Man logo" that was used from 1972 -... -
Boston CelticsThe Boston Celtics released a new logo for the 1996 - 1997 season, the current version consists of a... -
Brooklyn NetsThe new Nets logo features a blacked out shield and the wordmark "NETS" accompanied by the letter "B" inside... -
Charlotte HornetsThe new Hornets logo utilizes the purple and teal color palette and features an aggressive looking hornet that is... -
Chicago BullsThe iconic Bulls' logo is comprises of the face of an angry and fierce red bull whose horns are... -
Cleveland CavaliersThe new Cavaliers logos will carry forward both the popular “C-Sword” and “C” logos from previous years, as well... -
Dallas MavericksIncorporating a shield with a the head of a stallion, the stallion’s mane sweeps inside a circle giving the... -
Denver NuggetsGold pickaxes with a white and gold mountain peak between them, a white and gold basketball below inside a... -
Detroit PistonsIn 2017 the Pistons return to the 80's and 90's logo. Pistons changed the basketball to a solid red... -
Golden State WarriorsBay Bridge in blue on a yellow circle with a wordmark "GOLDEN STATE WARRIORS" surrounding it, font and bridge... -
Houston RocketsA red letter "R" shaped like a rocket ship blasting off on a black and graphite basketball planet with... -
Indiana PacersFormer primary logo in the middle of a yellow ring with wordmark on top “INDIANA and on the bottom... -
Los Angeles ClippersThe curved lines in the primary Clippers wordmark symbolize the horizon of the ocean as seen from the bridge... -
Los Angeles LakersIn 1977, the logo colors changed, as now the ball is clear yellow with black accents and the ball... -
Memphis GrizzliesSlight adjustments made to previous Grizzlies' primary logo, which include removal of lightest of their three blues at the... -
Miami HeatIn 1999, Miami Heat logo went through a minor changes, the structure and shape remain unchanged, but the color... -
Milwaukee BucksThe new Buck is only looking ahead, an imposing figure determined and focused on the path in front of... -
Minnesota TimberwolvesA roundel logo with a wordmark "MINNESOTA TIMBERWOLVES" in white encircling a light blue basketball. A green star represents... -
New Orleans PelicansThe new Pelicans primary logo has a red background with the wordmark "PELICANS" and "NEW ORLEANS" written in white,... -
New York KnickerbockersThe black was eliminated from the color scheme and the words “New York” was continued. One of the things... -
Oklahoma City ThunderThe Oklahoma City Thunder unveiled their first logo on September 3, 2008. The logo is a large blue and... -
Orlando MagicIn 2011, the new logo incorporates the Magic's wordmark "MAGIC" in blue with a white and black border giving... -
Philadelphia 76ersThe team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a... -
Phoenix SunsA basketball sunburst over the stacked wordmark “PHOENIX SUNS" with a new font. The new logo features a black... -
Portland TrailblazersThe main change is the swap of the colors in the pinwheel, with red moving up top, and white... -
Sacramento KingsThe new primary logo closely resembles the team's original logo created back when the franchise moved from Kansas City... -
San Antonio SpursDouble arched wordmark "SAN ANTONIO" on top and "SPURS" on the bottom in black. The letter "U" is the... -
Toronto RaptorsThe new design features a silver basketball with black lines that resemble the dinosaur claw that's long been associated... -
Utah JazzThe Utah Jazz unveiled their new color scheme and the classic J-note logo, revealing a familiar look that is... -
Washington WizardsThe new primary logo incorporates the “monument ball” design that has been in place since 2011 in combination with...