SPORTS LOGO HISTORY

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NBA Alternate Logo

Alternate Logos

Atlanta Hawks Alternate Logo 2021 - Present

Atlanta Hawks

Wordmark "HAWKS" sandwiched between two halves of a basketball in red.

See Team Logos
Boston Celtics Alternate Logo 2015 - Present

Boston Celtics

Silhouette of green leprechaun spinning basketball on white circle with wordmark "BOSTON CELTICS" in green and a green border.

See Team Logos
Brooklyn Nets Alternate Logo 2025 - Present

Brooklyn Nets

A custom scripted wordmark "Nets" in white with black formed background.

See Team Logos
Charlotte Hornets Alternate Logo 2014 - Present

Charlotte Hornets

"BUZZ CITY" in white on hexagon background in dark purple with a teal and grey border.

See Team Logos
Chicago Bulls Alternate Logo 1967 - Present

Chicago Bulls

A red bull with two white, red-tipped horns. The wordmark "CHICAGO BULLS" is removed from the primary logo.

See Team Logos
Cleveland Cavaliers Alternate Logo 2023 - Present

Cleveland Cavaliers

A cursive custom letter "C" in maroon with gold highlights. Elimination of navy blue and switch to more metallic gold.

See Team Logos
Dallas Mavericks Alternate Logo 2017 - Present

Dallas Mavericks

A blue curved “M” with a silver basketball on a black shield. The letter “M” stands for Mavericks.

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Denver Nuggets Alternate Logo 2019 - Present

Denver Nuggets

Denver skyline in blue with gold trim and a red with white trim mountain range behind with half a gold basketball acting as sun in the background. A gold star located below the cityscape.

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Detroit Pistons Alternate Logo 2023 - Present

Detroit Pistons

A basketball with "313" in the middle in blue. A reference to the local area code.

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Golden State Warriors Alternate Logo 2020 - Present

Golden State Warriors

Wordmark "The" scripted and "BAY" in blue above a blue and yellow circle of the bay as a basketball.

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Houston Rockets Alternate Logo 2020 - Present

Houston Rockets

A space shuttle mashed with an R blasting off through a basketball hoop. Length of the trails beneath the ship altered for 2019 - 2020 season.

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Indiana Pacers Alternate Logo 2017 - Present

Indiana Pacers

State of Indiana in blue with yellow basketball from Pacers primary brand, star represents location of Indianapolis within the state.

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Los Angeles Clippers Alternate Logo 2016 - Present

Los Angeles Clippers

The letters "LA" in red with a blue letter "C" wrapped around it to form the shape of a basketball court placed inside a black and white basketball. The letters "LAC" stand for the city and the team nickname Los Angeles Clippers.

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Los Angeles Lakers Alternate Logo 2001 - Present

Los Angeles Lakers

A purple letter "L" streaking on yellow and purple basketball. The letter "L" stands the team nickname Lakers.

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Memphis Grizzlies Alternate Logo 2018 - Present

Memphis Grizzlies

A grizzly bear claw gripping a basketball, rotated slightly from previous logo to allow claws to form a letter "M," colors also adjusted to new colors.

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Miami Heat Alternate Logo 1999 - Present

Miami Heat

A red basketball with flames goes through a white hoop.

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Milwaukee Bucks Alternate Logo 2016 - Present

Milwaukee Bucks

Green and cream basketball with deer antler design in the seams, the letter "M" in green at bottom. The letter "M" represents the city of Milwaukee, Wisconsin.

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Minnesota Timberwolves Alternate Logo 2017 - Present

Minnesota Timberwolves

The Timberwolves wolf facing right in blue and grey with a green eye. A green star above the wolf.

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New Orleans Pelicans Alternate Logo 2014 - Present

New Orleans Pelicans

The bird-de-lis logo, a pelican and a basketball inside a fleur-de-lis.

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New York Knicks Alternate Logo 1996 - Present

New York Knickerbockers

The letters "NYK" in black on a orange background with a blue and silver outline. This is known as the "Subway Token Logo." The letters "NYK" represent the city and the team's nickname New York Knicks.

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Oklahoma City Thunder Alternate Logo 2009 - Present

Oklahoma City Thunder

"OKC" in white on a blue, white and yellow shield with a orange basketball. The letters "OKC" stand for the city and the team nickname Oklahoma City Thunder.

See Team Logos
Orlando Magic Alternate Logo 2001 - Present

Orlando Magic

A blue and silver basketball arched and followed by a trail of white and silver stars.

See Team Logos
Philadelphia 76ers Alternate Logo 2015 - Present

Philadelphia 76ers

Ben Franklin with his famous eye glasses dribbling a white basketball moving forward. Ben is wearing red pants and a blue coat with a red "7" and a white "6." Ben also has on black tennis shoes.

See Team Logos
Phoenix Suns Alternate Logo 2014 - Present

Phoenix Suns

The letters "PHX" on a shield against a basketball that is in flames forming the shape of a Phoenix bird. Slight change of colors from the 2001 - 2013 logo. The letters "PHX" stand for the city of Phoenix.

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Portland Trailblazers Alternate Logo 2018 - Present

Portland Trailblazers

Trail Blazers' featuring their nickname of "ripcity" as an official alternate team logo. The logo has the word "rip" in red and "city" in black.

See Team Logos
Sacramento Kings Alternate Logo 2016 - Present

Sacramento Kings

A purple and silver lion wearing a crown in the shape of a basketball and he is roaring.

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San Antonio Spurs Alternate Logo 2017 - Present

San Antonio Spurs

A black with sliver outlines of a basketball with the letters "SA" centered and vertical. The letters "SA" represent the city of San Antonio.

See Team Logos
Toronto Raptors Alternate Logo 2015 - Present

Toronto Raptors

A black basketball with raptor claw marks, wordmark "TORONTO RAPTORS" around it in black.

See Team Logos
Utah Jazz Alternate Logo 2023 - Present

Utah Jazz

A "J" note with a basketball connected to a musical note in blue.

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Washington Wizards Alternate Logo 2012 - Present

Washington Wizards

Red, white and blue basketball with the Washington Monument positioned front and center with a silver star inside and at the top.

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NBA Alternate Logo

The NBA has a rich history of alternate logos that have added depth and creativity to its teams' visual identities. These alternate logos, often used in addition to the primary team logos, provide a unique and dynamic representation of each franchise. Let's explore the captivating history of NBA alternate logos and their evolution.

In the early years of the NBA, alternate logos were relatively scarce. Many teams primarily relied on their primary logos for representation. However, alternate logos emerged as the league grew in popularity and teams sought to establish a more substantial brand presence. The Chicago Bulls, for instance, introduced an alternate logo in 1966 featuring a fierce-looking bull with sharp horns, conveying a sense of strength and determination.

In the 1990s, the NBA experienced a surge in creativity and design experimentation, greatly influencing the development of alternate logos. The Charlotte Hornets, known for their vibrant color scheme and unique branding, introduced a striking alternate logo in 1993. This logo featured a menacing hornet's head, inspired by the team's mascot, with intricate details and bold colors. It became an iconic symbol of the team's identity and resonated with fans.

As technology advanced and design trends evolved, NBA alternate logos incorporated more modern and sleek elements. After relocating from New Jersey in 2012, the Brooklyn Nets introduced a minimalist alternate logo. The logo featured a basketball with a simplified "B" emblem, symbolizing the team's connection to the borough of Brooklyn and its contemporary approach to the sport.

In recent years, NBA alternate logos have become even more diverse and creative. The Milwaukee Bucks, for example, unveiled a compelling alternate logo in 2015, known as the "Fear the Deer" logo. This logo showcased a fierce-looking deer with antlers forming an "M," representing the team's fearless and aggressive playing style.

NBA alternate logos continue to evolve, captivating fans with their unique designs and storytelling elements. These logos contribute to the league's visual appeal and excite the NBA experience. As we look to the future, we can expect even more innovative and captivating alternate logos that will further enhance each NBA team's visual identity.

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Sports Logo News

A Deep Dive into the History and Longevity of the Chicago Bulls Logo

May 18, 2025

Why the Cleveland Browns’ Orange Helmet Still Stands Out in the NFL

May 15, 2025

Cleveland Guardians Logos Through the Years: From Controversy to Rebrand

May 15, 2025

How the Philadelphia Phillies Logo Evolved Through Color Transitions and Fan Engagement

May 14, 2025

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  • Logos Type
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