Shock Primary Logo

The Tulsa Shock have a long and proud history in the WNBA, and their primary logo is no exception. The original Shock logo was designed by local artist Kenneth Price in 2003 when the team first joined the league. It featured an orange basketball with two yellow lightning bolts above it to represent energy and power. This design was used until 2011 when it underwent its first major update since joining the WNBA eight years prior.

This new version of the logo kept many of its predecessor’s elements but added some modern touches as well. The basketball remained orange but now had a white outline around it to make it stand out more against other logos on jerseys or court designs; meanwhile, both lightning bolts were given black outlines for increased visibility too - making them look like they were ready to strike! Additionally, this iteration also included “Tulsa” written across one side of each bolt – giving fans another way to show off their pride for their favorite team while still keeping things simple enough that any casual observer would know who they supported without having any extra knowledge beforehand about what exactly those letters meant or represented (which can be helpful if you want people outside your immediate circle).

Finally, this 2011 redesign also changed up how much space there was between each element: instead of being spread out evenly across all four sides like before (with even amounts left at top/bottom & left/right), now everything seemed closer together so that none got lost amongst others within larger graphics such as banners or posters featuring multiple teams’ logos next-to-each other simultaneously; plus with less empty space overall here too then viewers wouldn't be distracted from focusing solely on just one image at once either which could help keep attention focused where marketers wanted most! All these changes combined helped create an iconic symbol not only associated with Tulsa's professional women's basketball franchise but also representative throughout all levels of sportswear industry-wide today - something few sports franchises achieve over time without significant investments into marketing campaigns alone usually done through television commercials, etc…