The exciting new primary logo is composed of a combination of icons that relate directly to Atlanta and its history. The rising phoenix symbolizes the city’s rise from the ashes of the Civil War to become a world city. The shooting star ties the Dream back to its roots and is prominent within the formal logo. Finally, the basketball represents the game we pour everything we have into each day. All of these elements, which come together in a badge, will create a commitment to a winning team in an unparalleled city.
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2020 - Present
A red abstract phoenix above a blue star on top of a grey basketball all on a dark grey with light grey trim shield, wordmark “ATLANTA” on top of the shield in white, “DREAM” arched below in white.
2008 - 2019
Wordmark “DREAM” in light blue with red trim and a light blue star in the letter “A” and “ATLANTA” in red on top. A red, white and light blue basketball coming out of the letter “A” with stars around the basketball.