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SPORTS LOGO HISTORY

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MLS Primary Logo History – ALL MLS Teams Primary Logos

The MLS logo history highlights the steady growth of professional soccer in North America. From the original design to the modern shield, the MLS primary logo reflects the ambition and expansion of the league. Over time, the major league soccer logo has evolved alongside all major league soccer teams, creating a unified yet flexible identity that represents the league from its founding to the present day.
MLS Primary Logo History - ALL MLS Teams Primary Logos
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atlanta-united-fc-primary-logo

Atlanta United FC

A black roundel logo with a bold letter "A" in gold on a black and red background. Wordmark "ATLANTA UNITED FC" encircled in gold.

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austin-fc-primary-logo

Austin FC

Twin green oak trees inside a black with green trim shield and wordmark "AUSTIN" above in white.

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cf-montreal-primary-logo

CF Montréal

The shield, which has long been part of Montreal Impact’s branding; a stylized white fleur-de-lys to represent Quebec; the blue and black stripes worn by the team when it won its first championship; the year of the club’s foundation in 1993, and the classic impact blue color.

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charlotte-fc-primary-logo

Charlotte FC

A roundel logo with wordmark "CHARLOTTE FOOTBALL CLUB" in white and "MINTED 2022" in blue on a black background. The white crown represents Queen Charlotte and the four spires for the four wards of the city.

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chicago-fire-fc-primary-logo

Chicago Fire FC

A light-blue Florian cross with a red letter “C” and a Chicago six-pointed star in the center with a black outline. A streamlined version of the club’s original Florian Cross crest.

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colorado-rapids-primary-logo

Colorado Rapids

Red and blue with grey trim badge with a white, red and blue soccer ball, blue, white and grey mountains, and a wordmark "COLORADO RAPIDS" in white. The year 96' in red below the mountains.

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columbus-crew-primary-logo

Columbus Crew

After revealing a new name and logo within two weeks, the Columbus team has again a new name and logo. Continuing with the same theme, the newly minted name of "Columbus Crew" has added the new name to the logo and added the number "96," representing the first MLS club to join in 1996. This logo is shaped like the Ohio flag and has a white letter "C" in the middle of a black background. The team says the letter “C” represents the Crew primarily and also the city name. A gold outline surrounds the flag with a wordmark on top: "COLUMBUS" in black and "Crew" on the bottom. The number "96" is located in the bottom right corner in white.

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dc-united-primary-logo

D.C. United

A black, white and red shield-looking emblem that features a D.C. flag-inspired design across the black, white and red eagle with more dynamic wings and a wordmark "D.C. UNITED" in black.

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fc-cincinnati-primary-logo

FC Cincinnati

A lion holding a sword and wearing a crown inside a blue and orange with a black trim shield. Diagonal wordmark "CINCINNATI" in black.

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fc-dallas-primary-logo

FC Dallas

A blue, white and red longhorn on a blue and red with white and red trim shield with Texas flag colors under a wordmark "FC DALLAS" in white. The year "96" in grey below the wordmark.

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houston-dynamo-fc-primary-logo

Houston Dynamo FC

An orange design element of the initials "HD," the white wordmark "Houston Dynamo FC" underneath, and an orange lightning graphic at the bottom.

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inter-miami-cf-primary-logo

Inter Miami CF

The crest, designed in style and colors that recall the city's Art Deco architectural tradition, displays two great white herons with interlocking legs forming a letter M. Between the herons is an eclipse, the sun bearing seven rays in homage to the number Beckham often wore as a player. The team colors are black, pink, and white. The full achievement displays the team name encircling all with the roman numerals MMXX representing the year 2020, the planned inaugural season of play. Club full name: Club Internacional de Fútbol Miami.

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la-galaxy-primary-logo

LA Galaxy

A blue with light blue and yellow border shield, initials "LA" in white and a wordmark "GALAXY" in blue on a yellow banner. A quasar star is at the top of the crest.

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los-angeles-fc-primary-logo

Los Angeles FC

A black with a gold trim shield with the initials “LA” with wings coming out of the letter "A" and wordmark "LOS ANGELES" in gold on top and below "FOOTBALL CLUB" in gold.

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minnesota-united-fc-primary-logo

Minnesota United FC

A blue and grey crest with a black with a red-eye loon, a grey North Star, a blue stripe in the middle of the crest and the initials “MNUFC” in black diagonally at the bottom.

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nashville-sc-primary-logo

Nashville SC

Blue sound waves on both sides of a blue letter "N" inside a yellow with blue trim octagon and below a wordmark "NASHVILLE SC" in blue.

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new-england-revolution-primary-logo

New England Revolution

A stylized letter “R”, invoking the club’s name, in a style reminiscent of the Revolutionary War era. A red strikethrough of the letter "R" roots the club’s identity in the defiant and patriotic spirit of the American Revolution. The seal is bordered by a design emblematic of traditional flag drapery with details embodying patriotic bunting. To form the official crest, a wordmark "NEW ENGLAND REVOLUTION" in the blue and inaugural season – 1996 – are inscribed in a circle with a navy blue border.

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new-york-city-fc-primary-logo

New York City FC

Interlocking initials "NYC" design in white on a blue circle with a powder blue circle and orange trim surrounding. Wordmark "NEW YORK CITY" and "FOOTBALL CLUB" written on powder blue outer circle. Two pentagons (representing the five boroughs of New York City) on either side.

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new-york-red-bull-primary-logo

New York Red Bull

Two red bulls charging a black and white soccer ball with a yellow background on a white with blue trim shield. Two wordmark "Red Bulls" in red on top and "NEW YORK" arched in blue on the bottom. In 2007 the Red Bull's enlarged their primary logo and did a redesign on the red bulls.

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orlando-city-sc-primary-logo

Orlando City SC

A purple with a white and purple trim shield with a yellow lions head looking like a sun above a wordmark "ORLANDO CITY" in white.

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philadelphia-union-primary-logo

Philadelphia Union

A blue roundel logo with gold outline and a center with light blue and gold and white trim. In the center, there’s a blue shield with a golden snake and a wordmark “UNION”. Encircle is a wordmark “PHILADELPHIA” and 13 stars colored in gold.

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portland-timbers-primary-logo

Portland Timbers

A green with an orange trim circle with a superimposed white ax and orange strokes coming from the ax.

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real-salt-lake-primary-logo

Real Salt Lake

Initials "RSL" in gold and red located in the center and around the initials are circles in both red and gold under a gold crown with a gold, white and red soccer ball inside a blue with a red and gold trim shield.

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san-diego-fc-primary-logo

San Diego FC

The club’s official colors were labeled in the explainer as “chrome and azul,” while the crest is said to center around four “principal virtues” that define San Diego: “Gratitude, pride, not loud, diversity and a state of flow.” That flow motif is evident in the central portion of the crest, which the club points out consists of “18 lines representing the 18 communities of San Diego County.”

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san-jose-earthquakes-primary-logo

San Jose Earthquakes

A black with white and black trim, with shortened team nickname "QUAKES" in white above city name "San Jose" and establishment year. A soccer ball is shown in between a blue and black pattern. This pattern represents the shifting tectonic plates during an earthquake.

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seattle-sounders-fc-primary-logo

Seattle Sounders FC

The Space Needle is blue inside a Rave Green shield with two blue trims. The club’s founding was in 1974 on both sides of the Space Needle.

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sporting-kansas-city-primary-logo

Sporting Kansas City

A grey shield with a wordmark "KANSAS CITY" in white at the top of the shield. Below the wordmark is a blue with a white trim mini shield with a wordmark "SPORTING" in white above light blue stripes next to custom font interlocked initials "SC" in white.

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st-louis-city-sc-primary-logo

St. Louis City SC

The original primary crest for St Louis City SC is a red and blue shield which incorporates the famous Gateway Arch as well as two additional lines representing the Mississippi River and Missouri River. The team name flipped onto its side and written to the right. This crest was designed by a group of 20 local artists and was released in the Summer of 2020.

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toronto-fc-primary-logo

Toronto FC

A stylized white and red maple leaf on top of a white and grey shield with a dark grey letter "T" and a red ribbon across it the center with a wordmark "TORONTO" in white. A shade of red was darkened slightly for the 2010 season.

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vancouver-whitecaps-fc-primary-logo

Vancouver Whitecaps FC

Triple upside-down V's to make whitecap mountains and mirrored triple reverse V's in blue for water whitecaps. Centered is a wordmark "VANCOUVER WHITECAPS FC" in white.

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"Every Club Has a Story. Every Kit Tells It"

From the original '96 franchises to the newest expansion stars, MLS history is written in the colors of the community. Rep your club’s journey and wear the crest that defines your city’s legacy on the pitch.

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Evolution of the MLS Primary Logo

When Major League Soccer was founded in 1993, the league introduced its first MLS primary logo ahead of the 1996 season. The design featured a stylized soccer ball with three stars above it. Those stars symbolized club, country, and community. As a result, the early major league soccer logo established a clear foundation for league branding and competitive identity.

In 2007, MLS redesigned the MLS primary logo to modernize its image. The updated major league soccer logo kept the soccer element but introduced a cleaner and more contemporary look. Instead of three stars, the design featured an upward-arching swoosh. Therefore, the new mark symbolized forward movement and league ambition. This update aligned the branding of major league soccer teams with global sports design trends.

A significant transformation arrived in 2014. At that point, MLS introduced the current shield system. The redesigned MLS primary logo included a diagonal slash and three stars within a bold crest. Moreover, each of the major league soccer teams gained the ability to adapt the logo using club colors. Because of this flexible system, the major league soccer logo achieved both consistency and individuality across the league.

During the 25th season in 2020, MLS celebrated its legacy with a refreshed primary mark inspired by earlier elements in MLS logo history. The commemorative version honored the original identity while maintaining the modern shield structure. Consequently, the MLS primary logo balanced tradition with innovation.

Today, the MLS primary logo stands as a recognizable symbol of unity, growth, and professionalism. As the league continues to expand, the major league soccer logo may evolve again. However, its core purpose remains unchanged: to represent all major league soccer teams under one strong and adaptable visual identity.

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