The original wordmark logo for the Los Angeles Sparks was unveiled when the team was founded back in 1997. It featured “Los Angeles” written across two lines with “Sparks” underneath it, both written out using a sans serif font style reminiscent of classic Hollywood movie titles from decades past. The blue color scheme used on this initial version helped give it an unmistakable look and feel that would become synonymous with LA basketball culture for years to come!

As time went on, minor changes were made to keep up with modern trends while still remaining true to its roots: In 2002, a new primary mark featuring updated lettering and colors (orange & yellow) was introduced; then again during 2014-15 season when even more alterations were added such as bolder typeface along with red & white accents throughout - giving us our current iteration which we see today!

While some may argue that these constant updates are unnecessary or simply done just for aesthetic sake - there is no denying how impactful branding can be when it comes to promoting any given sports franchise - especially within women's basketball circles where recognition often tends to get overshadowed by other major leagues like NBA/NFL, etc. This makes having a strong visual identity all more important so fans can easily recognize your team even if they're not familiar enough yet about them specifically...and ultimately creating loyalty towards them over time as well!

So next time you catch yourself watching some exciting WNBA action from Staples Center or tuning into ESPN2 make sure to take note of how timelessly stylish those bright orange & yellow sparks look against a crisp navy blue backdrop…because after 20+ years since its inception – we now know exactly why those colors have stayed around so long!