Mercury Alternate Logo

The Phoenix Mercury has a long and illustrious history of alternate logos, each one more iconic than the last. From their original logo in 1997 to the current iteration, these logos represent the spirit and commitment of this WNBA franchise.

The first alternate logo for the Phoenix Mercury was unveiled in 1998 when they joined forces with Arizona State University (ASU). The design featured an orange basketball with ASU's "Sparky" mascot on top along with two stars representing both teams' colors. This unique combination created a powerful statement about unity between two organizations that were so different yet shared common goals - winning games and entertaining fans alike!

In 2000, another new look was introduced featuring a red phoenix head outlined by purple flames set against an orange background. This fierce bird symbolized strength and courage while also connecting to Arizona’s nickname as ‘the Valley Of The Sun’ – making it perfect for this proud franchise!

In 2011, following several successful seasons highlighted by back-to-back Western Conference titles in 2009 & 2010; it was time for another change-up as part of rebranding efforts ahead of their 15th anniversary season: A modern take on their classic phoenix head design complete with wings spread wide across its body symbolizing freedom from oppression or limitation – something all athletes should strive towards achieving every day!

Finally just last year we saw yet another update to what is now known affectionately as “Phoenix Fury” which features bolder lines around its face plus larger eyes giving off an even stronger sense of power ready to soar over any obstacle placed before them…just like our beloved team has done since day one here at home in sunny Phoenix AZ!!