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Sports Logo History

NHL Primary Logo

Clash of Logos - NHL Logo Tourney




The NHL’s logo history is quite extensive going back to the beginning years of 1917 and before. In the NHL’s rich history of logos they have produced and used many NHL primary logos, NHL alternate logos and NHL wordmark logos.

The famous NHL shield logo was introduced in 1946 (according to other sources, in 1917). It featured a shield shape given in orange and black colors.

The current NHL logo, which was adopted in 2005, looks very similar to the previous one, at least the core visual metaphor remains the same: a shield shape. However, the black-and-brown color scheme has been replaced by the black-and-white one (with shades of silver grey). One more notable change refers to the way the diagonal lettering is positioned (it goes upward now). The typeface has also been slightly tweaked.

Sports Logo History has more than a thousand of NHL primary logos for you to look through from every current NHL’s teams and every past NHL’s teams. NHL primary logos are the front and center mouthpiece of the NHL team. Each NHL primary logo’s brand is highlighted here at Sports Logo History.

See each and every NHL team’s logo. Click on any logo to see the team.

Primary Logos

anaheim-ducks-primary-logo

Anaheim Ducks

The current Ducks logo, the D-Foot simplified the previous logo that came before it in 2007 – 2013. Rather than spelling out the whole team name, the webbed “D” from the previous logo was enlarged and made a logo unto itself.

See Team Logos
arizona-coyotes-primary-logo

Arizona Coyotes

The primary logo for the Arizona Coyotes is an aggressive coyote howling at the moon. It has a two-tone face with zig-zag black markings down the middle, three pieces of mane leading down to the neck and triangular markings in the ear and chin. The Arizona Coyotes logo includes four triangles across the bridge of the snout, representative of the Four Peaks. The logo was designed by Adrenalin Design Group.

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boston-bruins-primary-logo

Boston Bruins

In 2007, the Bruins logo went through another minor redesign, which kind of bolded the old look. The black “B” has a gold outline with a black trim. The yellow spokes are now symmetrical with the bold black border. The thick black circle remains with the gold trim.

See Team Logos
buffalo-sabres-primary-logo

Buffalo Sabres

The Buffalo Sabres logo features a white buffalo, a symbol of good luck, leaping in between two crossed sabres on a royal blue circle trimmed in gold. The Sabres first adopted this style of logo for their expansion 1970 – 1971 season, the version is seen here was modified for the 2020 – 2021 season. Differences between this and the original include the elimination of the ear from the buffalo as well as more edges on each of its legs and hooves.

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calgary-flames-primary-logo

Calgary Flames

The Calgary Flames return to their original logo and colors as the team goes retro for the 2021 season. The flaming letter “C,” used by the team since their first season in Calgary in 1980 sticks around but is restored to its previous red and gold only color scheme.

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carolina-hurricanes-primary-logo

Carolina Hurricanes

The 2000 logo changes to the “Eye of Hurricane” logo were very minor. Clean edges and colors is the only improvements to the logo.

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chicago-blackhawks-primary-logo

Chicago Blackhawks

The current Blackhawk logo is a side view of an native American with war paint on his face in red, black and white. His hair is black with a yellow outline and has four different feathers in red, green, yellow, and orange.

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colorado-avalanche-primary-logo

Colorado Avalanche

The current logo has had a little shade added to it a few years later, but the actual logo hasn’t changed. The mountainous “A” stands prominently, with a streaking avalanche that wraps around and over, led by a black puck at the end, in the shape of the letter “C.”

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columbus-blue-jackets-primary-logo

Columbus Blue Jackets

The red, white and blue flag is wrapping around the white and silver star in the background is the Ohio state flag, which is fitting for the only NHL team based in the state. And the way the flag swooshes around the star makes a subtle “C” in the logo to stand for Columbus.

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dallas-stars-primary-logo

Dallas Stars

A new logo was introduced for the 2013 – 2014 season. Silver replaced gold as the tertiary color, while green in a bright new shade called “Victory Green”, similar to the old North Stars’ shade of green was reintroduced as a primary color. The new logo features the letter “D” centering on a white with silver star and a green border around everything.

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detroit-red-wings-primary-logo

Detroit Red Wings

With the name Red Wings came a logo that has stood the test of time and represents a perfect fit with the Motor City. The crisp, clean, detailed, yet simple red and white look has only been modified a couple times in team history and not since 1949. The Red Wings now famous logo features a red wheel with a wing attached to it.

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edmonton-oilers-primary-logo

Edmonton Oilers

The Oilers changed their team colors again and have a darker shade of blue and a brighter shade of orange. The Oilers color wordmark “OILERS” is in blue, as well as the encompassing blue ring. The oil drop is orange in the top center.

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florida-panthers-primary-logo

Florida Panthers

The new Panthers primary logo includes a more mature and stoic panther inside a shield with “Florida” set in a tab across the top of the mark.

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los-angeles-kings-primary-logo

Los Angeles Kings

A black, white and silver pennant with the initials “LA” in white above a king’s black, white and silver crown. In 2019, slight changes versus the old logo just one additional silver stripe is added to the outside of the shield border.

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minnesota-wild-primary-logo

Minnesota Wild

The new and cleaner head of a black bear created using Minnesota-area scenery, green pine trees, a wheat colored river, a red sky, yellow sun set and white shooting star. The wordmark “Minnesota Wild” was removed from the previous logo.

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montreal-canadiens-primary-logo

Montreal Canadiens

The change to the current logo is again a closed red letter “C,” with its top and bottom edges curling into each other in a symmetrical shape. The “C” and the “H” are fused together. All enclosed by a thick blue outline.

See Team Logos
nashville-predators-primary-logo

Nashville Predators

This logo is a slightly different take on the original, with an altered color scheme and simpler design. Also, the tiger’s eye now has a more distinct pupil. The logo features the side head shot of the saber-toothed tiger with blue and gold highlighted features and a gold trim around the logo.

See Team Logos
new-jersey-devils-primary-logo

New Jersey Devils

The Devils’ logo is a monogram of the letters “N” and “J” rendered with devil horns at the top of the “J” and a pointed tail at the bottom. The logo sits inside an open black circle, and lies on a field of white.

See Team Logos
new-york-islanders-primary-logo

New York Islanders

Beginning in 2008, the Islanders introduced another modification to their original logo. The “new” logo, once again in royal blue, now features four orange stripes on the hockey stick instead of three, representing the four consecutive Stanley Cup titles in the 1980s. A wordmark “ISLANDERS” in orange on the bottom. The letters “NY” stand for the city of New York.

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new-york-rangers-primary-logo

New York Rangers

From 1978 to the present day, their current logo has used a couple elements of the past and added a softer blue to their third logo of this style, while basically remaining true to the previous version.

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ottawa-senators-primary-logo

Ottawa Senators

Known as the Senators Centurion logo, this design features the profile of a Roman senator wearing a gold helmet placed inside a black circle. To the left is a red helmet decoration as well as a flowing gold cape, a semi-circle in gold to the right featuring a series of laurel leaves.

The Ottawa Senators used a similar version of this logo until 2007, the color of the cape was changed from red to gold for the 2021 version.

See Team Logos
philadelphia-flyers-primary-logo

Philadelphia Flyers

A black P-Wing with an orange circle in the middle. The Flyers classic orange and black winged-P that oozes hard-nosed hockey and harkens back to the Broad Street Bullies days. The letter “P” stands for the city of Philadelphia.

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pittsburgh-penguins-primary-logo

Pittsburgh Penguins

The Penguins released their 50th anniversary logo for the upcoming season, which had not a hint a Vegas gold — a lighter, more metallic color — but instead, featured the Lemieux-era Pittsburgh gold — similar to the gold worn by the Steelers and Pirates, or as some people call it, “yellow.”

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san-jose-sharks-primary-logo

San Jose Sharks

The new and still active primary logo arrived for 2007 – 2008. The shark is much more three-dimensional, menacing, powerful. It’s bursting out of the logo to bite the hockey stick. Its teeth are razor sharp and its eyes glow with the same yellowy orange.

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seattle-kraken-primary-logo

Seattle Kraken

The original Kraken logo features a custom letter “S” in two tones of ice blue and dark blue. The red-eye of the Kraken has been affixed on its prey for some time. A single Kraken tentacle stealthily rises from below, symbolizing the deep, dark waters of Puget Sound.

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st-louis-blues-primary-logo

St. Louis Blues

The emblem the team proudly displays is called “the Blue Note.” The Blue Note was taken from the music scale and represents the team’s name. The classic note logo featured a blue note with wings outlined in yellow, white and blue.

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tampa-bay-lightning-primary-logo

Tampa Bay Lightning

The current Lightning logo is a more traditional, simple look that removed the team’s name and city altogether. The circle around the bolt that has always been there remains, while the bolt itself is a crisp, clean look that is easy on the eyes.

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toronto-maple-leafs-primary-logo

Toronto Maple Leafs

Inspired by the classic Leafs logo of the 1940’s to 1960’s, the club’s new mark has a number of design characteristics that distinguish it. On February 2, 2016, the team unveiled a new logo that will be adopted for 2016 – 2017 season in honor of its centennial; it returns the logo to a form inspired by the earlier designs, with 31 points to allude to the 1931 opening of Maple Leaf Gardens, and 17 veins in reference of its 1917 establishment. 13 of the veins are positioned along the top portion in honor of its 13 Stanley Cup victories.

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vancouver-canucks-primary-logo

Vancouver Canucks

A dark blue, white and grey Orca whale bursting out of the ice in the shape of a letter “C.” The arched “VANCOUVER” wordmark removed for 2019 – 2020 season.

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vegas-golden-knights-primary-logo

Vegas Golden Knights

A knight’s helmet with a letter “V” in the negative space using the colors steel grey, gold, and black on top of a black with a gold trim shield.

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washington-capitals-primary-logo

Washington Capitals

The “T” in Capitals forms a hockey stick that has a red puck next to it and the three stars along the top are an addition to the original look. The red, white and blue colors are representative of the capital city of the USA, it’s a wordmark of “WASHINGTON” in red and “capitals” in blue italics.

See Team Logos
winnipeg-jets-primary-logo

Winnipeg Jets

The design for the new logo, which was developed in partnership with Reebok and the NHL. The notch in the white portion appropriately and deliberately points north. The Jets logo is a grey jet flying north inside a blue and grey circle on a red maple leaf.

See Team Logos




Sports Logo Battle

Sports Logo Battle

Sports Logo Battle is where anything goes as all logos are eligible to battle it out. Any sport, logo or team could be in the logo battle. See if your team has made to the battle!
1. NHL Pacific Conference Logo Battle
2. MLB 2020 Playoffs Logo Battle
3. City of Seattle Logo Battle
4. NBA Pacific Conference Logo Battle

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