Wordmark Logos
Anaheim Ducks
Wordmark "ANAHEIM" on top "DUCKS" on the bottom in gold with orange and black trim.
Boston Bruins
Double lined wordmark “BOSTON” in white on top with “BRUINS” in yellow with white trim.
Buffalo Sabres
Double lined wordmark "BUFFALO" in blue with a sabre going through the wordmark and "SABRES" in yellow with a blue outline.
Calgary Flames
The Calgary Flames return to their original wordmark logo and color scheme for the 2021 season. This wordmark, a horizontal stack of what the team used in the 1980s, simply features the wordmark "CALGARY FLAMES" in red font trimmed in gold.
Carolina Hurricanes
Wordmark "CANES" in black with two red and black square flags located on the letter "C."
Colorado Avalanche
Double lined wordmark "AVALANCHE" in burgundy with blue outline and "COLORADO" above it. Blue oval circle around the Avs logo.
Columbus Blue Jackets
Double lined wordmark "COLUMBUS" on top and "BLUE JACKETS" on the bottom in blue.
Edmonton Oilers
A double-lined wordmark "EDMONTON OILERS" in blue next to primary team logo.
Florida Panthers
Double lined arched wordmark "FLORIDA" in blue on the top and "PANTHERS" in red with a gold underline.
Minnesota Wild
Wordmark "WILD" in red jagged letters beneath "MINNESOTA" in green flanked by two yellow streaking stars.
Montreal Canadiens
Double lined wordmark "LES" on top and "CANADIENS" in red with Canadiens logo on top as well.
Nashville Predators
Double lined wordmark "NASHVILLE" in blue and "PREDATORS" in white with blue and yellow outline.
New York Rangers
Wordmark "NYR" in red with a blue and white outline. "NYR" stands for New York Rangers.
Ottawa Senators
Double lined wordmark "OTTAWA" in gold on top and "SENATORS" in red with black and gold outline.
Philadelphia Flyers
Double lined wordmark "PHILADELPHIA" on top in black and "FLYERS" on the bottom in orange in a custom font.
Pittsburgh Penguins
Double lined wordmark "PITTSBURGH" in black on the top and "PENGUINS" in black with a yellow highlight.
San Jose Sharks
A wordmark "SAN JOSE" in black Italics with a modified sans serif style font. Below is another wordmark "SHARKS in teal. Next to the wordmark is the San Jose Sharks primary logo.
Seattle Kraken
Arched wordmark "SEATTLE" in ice blue and "KRAKEN" in a calligraphic font.
St. Louis Blues
Double lined wordmark "ST. LOUIS" in yellow and "BLUES" in blue on the bottom. The Blues note logo below the wordmark.
Tampa Bay Lightning
Wordmark "BOLTS" in white with silver and black outlines written diagonally.
Toronto Maple Leafs
Triple lined wordmark "TORONTO" on top and "MAPLE" in the middle and "LEAFS" on the bottom in blue.
Utah Hockey Club
The Utah Hockey Club tertiary logo, used temporarily for their inaugural season only, showed UTAH in large blue lettering laid out horizontally next to HOCKEY CLUB in black.
Vancouver Canucks
Double lined wordmark "VANCOUVER" in blue and "CANUCKS" in bold blue capital letters, top line arched over bottom.
Vegas Golden Knights
Wordmark "VEGAS" in black with a gold underline, two golden starbursts in reference to the Welcome to Las Vegas sign on either side. Wordmark "GOLDEN KNIGHTS" in black below.
Washington Capitals
Double lined wordmark "WASHINGTON" on top in bronze and "CAPITALS" in white with bronze accent. All within a black box with blue and bronze outline.
Winnipeg Jets
Scripted wordmark "Jets" in white with a formed blue background and "WINNIPEG" in the tail in aviator blue.
Sports Fan Products
NHL Wordmark Logo
NHL teams' wordmark logos have played a significant role in establishing their brand identities over the years. Let's journey through the history of NHL wordmark logos and explore how they have evolved and contributed to each team's visual representation.
In the early days of the NHL, wordmark logos were relatively simple, often featuring the team's name in a straightforward font. These logos aimed to provide a clear and legible representation of the team's identity. For example, the Boston Bruins had a classic wordmark logo that showcased their team name in bold, uppercase letters. This traditional approach emphasized the team's strong and no-nonsense spirit.
As the league progressed and teams sought to differentiate themselves, wordmark logos began to incorporate more unique and stylized typography. The Pittsburgh Penguins, for instance, introduced a memorable wordmark logo in the late 1960s. This logo featured the team name written in a distinctive script font, reflecting the team's dynamic and fast-paced playing style.
In the 1990s and early 2000s, a trend of modernizing wordmark logos emerged. Many teams embraced sleek and contemporary designs incorporating bold and sharp typography. The San Jose Sharks, known for their aggressive and relentless play, introduced a wordmark logo with a shark fin motif. This logo captured the team's ferocity, symbolizing their intimidating presence on the ice.
In recent years, NHL wordmark logos have continued to evolve, with some teams opting for cleaner and more minimalist designs. The Edmonton Oilers, for example, revamped their wordmark logo in 2011, featuring a simplified and stylized typography that represents the team's resilience and rich history.
NHL wordmark logos have become essential to each team's branding and visual identity. These logos convey the essence, personality, and values associated with the team while resonating with fans. From classic simplicity to modern and innovative designs, wordmark logos reflect the ever-changing landscape of the NHL and its teams, capturing the game's spirit and igniting fans' passion worldwide.
