Winnipeg Jets
The design for the new logo, which was developed in partnership with Reebok and the NHL. The notch in the white portion appropriately and deliberately points north. The Jets logo is a grey jet flying north inside a blue and grey circle on a red maple leaf.
Jets Wordmark Logo
The Winnipeg Jets have a long and proud history of success in the NHL. The team's wordmark logo has been integral to that success, as it is easily recognizable and represents the Jets' legacy.
The original Winnipeg Jets logo was introduced when the franchise joined the World Hockey Association (WHA) in 1972. The design featured a blue hockey stick with a white background and “Jets” written across it in red lettering. This logo remained unchanged until 1996, when they moved to Phoenix, Arizona, and became known as the Phoenix Coyotes.
When True North Sports & Entertainment purchased back their beloved franchise from Arizona ownership group Ice Edge Holdings Ltd., they decided to re-brand themselves as “the new” Winnipeg Jets for their return season beginning in 2011–12. As such, they redesigned their wordmark logo by replacing its classic colors with navy blue jet wings on top of silver lettering spelling out "JETS." This modernized version remains today, serving both nostalgias for older fans while providing an exciting look for younger generations joining forces behind this fantastic Canadian team!
Winnipeg Jets
2019 - Present
Scripted wordmark "Jets" in white with a formed blue background and "WINNIPEG" in the tail in aviator blue.
Font: Custom
Winnipeg Jets
2012 - 2018
Double lined wordmark "Jets" in blue script with silver outline and "WINNIPEG" in blue on top with red maple leaf in upper right corner.
Font: Custom
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