The history of NHL alternate logos is a captivating tale of creativity and branding within the league. Let's delve into how alternate logos have evolved over the years in the NHL.
Alternate logos in the NHL allow teams to showcase a different side of their brand identity. These logos often feature unique designs, colors, or elements that give fans an alternative visual representation of their favorite teams.
In the early years of the NHL, alternate logos were not as prevalent as today. However, as the league grew and teams sought to expand their branding efforts, alternate logos became more common. The Montreal Canadiens, for example, introduced an alternate logo that showcased a stylized letter "C" intertwined with a hockey stick, representing the team's rich history and iconic identity.
As the NHL entered the 1990s, alternate logos began to gain popularity and feature more intricate and creative designs. The Colorado Avalanche, after relocating from Quebec, introduced an alternate logo that depicted a fierce avalanche breaking through the letters "A" and "V." This dynamic logo symbolized the team's strength and aggressive style of play.
In recent years, the NHL has witnessed a surge in alternate logos as teams seek to engage with fans and create a more substantial brand presence. Many teams have introduced alternate logos that pay homage to their history or incorporate local elements. The Pittsburgh Penguins, for instance, unveiled an alternate logo featuring the iconic "Penguin" character from the team's early days, connecting the present with the team's storied past.
Alternate logos in the NHL continue to evolve, embracing modern design trends and reflecting the ever-changing landscape of sports branding. These logos allow teams to experiment and connect with fans on a deeper level. From bold and dynamic designs to nostalgic throwbacks, NHL alternate logos add excitement and creativity to the league's visual identity.
A wordmark "DUCKS" written in gold diagonal letters with white, black, and orange accents. A gold webbed duck foot in the shape of a D at the beginning. Wordmark "ANAHEIM" in black above.
Returning to their classic Kachina-style logo of the Coyote-head in purple, red, sand, and black.
A bear walking below a wordmark "BOSTON" in a yellow semi-circle with a black outline and "BRUINS" in white on a black ribbon banner. Updated version of the Bruins primary logos from 1924 - 1926…
Wordmark "BUFFALO" in blue and tow lines above and below the wordmark. Vintage Sabres logo in bottom right.
A yellow with black outline horse's head and red flames coming out its nostrils.
A hurricane warning flag, two red and black square flags and flying from a grey and black hockey stick. The shape of the state of North Carolina is formed in the space in between the…
A yellow letter "C" with red and green tomahawks crossed over it, worn on the Chicago Blackhawks red jersey starting in 1999 - 2000 season. The letter "C" stands for the city of Chicago.
A white with sliver trim triangle with the letter "C" in maroon with white trim on a dark blue mountain background. Team jersey logo.
Columbus Blue Jackets
A wordmark "COLUMBUS BLUE JACKETS" in a circle on a blue and red ribbon. A silver and blue cannon in the center. A blue and silver star at the bottom with a blue, red and…
The Stars logo is centered in white and silver on a green and black map of Texas. The letter "D" stands for the city of Dallas.
Detroit Red Wings
The red logo is of a automobile wheel with two wings coming from the center of the wheel. Logo mainly used on printed materials and products.
Oil worker handling a hockey stick. A wordmark "EDMONTON OILERS" in blue on a triangle background.
Modernized leaping panther logo, will be worn on player helmets. Former primary logo, retired in 2016.
Los Angeles Kings
Black, silver and white crown with hockey sticks at the top. Crown on the primary logo.
The head of a black bear created using Minnesota-area scenery, green pine trees, a wheat colored river, a red sky, yellow sun set and white shooting star inside a green and wheat circle featuring the…
A blue guitar pick with a yellow circle and three-stars in the middle to represent State of Tennessee. The letters "NP" at the bottom in blue with white outline. The letters "NP" stand for the…
New York Islanders
Initials "NY" in blue with the letter "Y" having a blue with four red stripes (4 Stanley Cups) hockey stick.
New York Rangers
Ranger shield in 3D with Statue of Liberty head and the letters "NYR" in red. The letters "NYR" stand for New York Rangers.
The letter "S" in white trimmed in red inside a black and gold circle. Inside the gold are black laurel leaves with EST. MDCCCXCIV. This is the Roman Numeral for 1894, the first season that…
A 3-D version of the Flyers primary logo. A black P-Wing with an orange circle in the middle. The letter "P" stands for the city of Philadelphia.
A wordmark "PITTSBURGH" in black above "PENGUINS" in black with gold highlight. All above the primary logo of a black penguin skating with a hockey stick in front of a gold triangle.
San Jose Sharks
Black shark fin inside an orange diamond with teal and white waves. All shades of teal were lightened for the 2008 - 2009 season.
A double-blue anchor with Seattle's Space Needle in the center. Worn on the shoulders of the Kraken home and road jerseys.
St. Louis Blues
The Blue's note logo in front of St Louis Gateway Arch inside a blue and gold circle. Wordmark "ST. LOUIS BLUES" in white with yellow trim on top of the blue circle.
Tampa Bay Lightning
A blue circle with white lightning bolt inside the circle with wordmark "TAMPA BAY LIGHTNING HOCKEY CLUB" in white. Two small lightning bolts at the bottom.
Toronto Maple Leafs
Inspired by the classic Leafs logo of the 1940’s to 1960’s, the club’s new mark has a number of design characteristics that distinguish it. The same leaf for the primary, without the wordmark "TORONTO MAPLE…
A white rectangle with blue trim with a blue hockey stick inside, outlined in green.
Vegas Golden Knights
The Golden Knights alternate logo include swords that create the star from the iconic "Welcome to Las Vegas" sign.