Montreal Alouettes
The new blue, white and red logo illustrates the letter “M” of Montreal, a plane representing the Alouettes squadron and a bird. It also recalls the province of Quebec’s flour de lys and Montreal’s city emblem by its graphic simplicity and aesthetics.
Montreal Alouettes
2019 - Present
Wordmark "Montreals," in a combination of Montreal in white with blue trim and "als" in blue.
Font: GT America Extended
https://www.grillitype.com/typeface/gt-america
Montreal Alouettes
2004 - 2018
Wordmark "ALOUETTES" in blue with white and maroon trim on a blue formed background.
Font: Custom
Montreal Alouettes
2000 - 2018
Wordmark "MONTREAL" in red.
Font: Custom
Montreal Alouettes Wordmark Logo
The Montreal Alouettes wordmark logo has evolved alongside the team’s visual identity. Early designs featured bold, block lettering emphasizing the competitive spirit of the CFL Montreal Alouettes logo era. Over the years, the wordmark introduced modernized typography, balanced spacing, and refined curves while remaining faithful to the team’s iconic red, white, and blue colors.
Updates in the Montreal Alouettes logo history enhanced digital readability and merchandise compatibility. Each Montreal Alouettes wordmark logo complements the CFL Montreal Alouettes logo, ensuring a consistent brand presence across uniforms, promotional materials, and fan merchandise. These changes reflect the team’s commitment to innovation while preserving its storied legacy.
This archive preserves all Montreal Alouettes wordmark logos within the Montreal Alouettes logo history, allowing fans to explore the typographic evolution alongside the official CFL Montreal Alouettes logo. For a full account of the franchise’s milestones, see the Montreal Alouettes History page, and compare with the Montreal Alouettes Primary Logo for emblem-based designs.
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