Alouettes Primary Logo
The Montreal Alouettes have been a part of the Canadian Football League (CFL) since 1946 and their logo has gone through several changes over the years. The team's primary logo, which is still in use today, was first unveiled in 1998 as part of a major rebranding effort for the franchise.
The current design features an image of an Alouette bird perched atop two crossed footballs with "Montreal Alouettes" written across its chest. The colors used are red, white, and blue—the same colors used by previous versions of the team's logos throughout its history. Interestingly enough, this particular version was designed to represent both Canada’s national flag and Quebec’s provincial flag at once!
In terms of symbolism behind this design choice: reflects how much pride Canadians take in their country as well as how important football is to them—especially when it comes to cheering on their beloved Montreal Alouettes! Fans can also look forward to seeing these classic colors displayed proudly at home games or during special events such as Grey Cup celebrations each year too – making sure everyone knows who they support no matter where they go!
Overall, there’s no doubt that this iconic logo has become synonymous with Canadian Football culture over time – representing not only our teams but also our nation itself through its patriotic color scheme & imagery alike - something all fans should be proud of whenever they wear it out loud or show off either online/offline alike!
2019 - Present
The new blue, white and red logo illustrates the letter “M” of Montreal, a plane representing the Alouettes squadron and a bird. It also recalls the province of Quebec’s flour de lys and Montreal’s city emblem by its graphic simplicity and aesthetics.
2000 - 2018
A blue, red, grey and white alouette rushing with a football on a blue with white and red trim letter “A.”
1996 - 1999
A red, blue, grey and white alouette rushing with a football on a black circle background. Wordmark “MONTREAL” arched on top in white on a red background and “ALOUETTES” in red with white trim on a formed black background.
1986
A blue letter “A” above a red letter “M” and a wordmark “ALOUETTES” in blue inside a white with blue trim triangle. Slight color changes.
1975 - 1981
A blue letter “A” above a red letter “M” and a wordmark “ALOUETTES” in blue inside a white with blue trim triangle.
1970 - 1974
A red minimalist alouette head with green eye and a wordmark “ALOUETTES” below in red.
1946 - 1969
A brown alouette over a brown football and a flying white with red trim banner with the wordmark “ALOUETTES” in black on a white circle background with a red border.
