Argonauts Primary Logo
The Toronto Argonauts are one of the oldest professional sports teams in North America, and their primary logo has gone through several iterations over the years. The team was founded in 1873, and its original logo featured a sailing ship with an anchor. This design remained largely unchanged for nearly 50 years until 1921 when it was slightly modified to include two crossed footballs instead of an anchor.
In 1948, the team adopted its iconic “Argo” nickname and redesigned its primary logo accordingly. The new version featured a stylized letter “A” within a shield shape that included four stars at each corner representing Canada's provinces at that time (Ontario, Quebec, New Brunswick & Nova Scotia). This version of the logo stayed intact until 1969 when it underwent another redesign which saw some minor changes such as replacing three stars with maple leaves to symbolize all ten Canadian provinces plus two territories (Yukon & Northwest Territories).
In 2017 however; after more than 40 years since last being updated -the Argonauts unveiled yet another refreshed look featuring three interlocking letters: A-R-G along with blue trim around them set against white background inside a red circle border –a design meant to represent strength through a unity while also modernizing their brand identity visually speaking.
As we can see throughout history, Toronto Argonaut Primary Logo has been evolving over time adapting itself according to changing times while still maintaining the same core spirit behind this historic franchise.
2021 - Present
This 2021 logo shows a football acting as a massive boat with four paddles dipped into the water out one side, a large sail in white shows a double blue letter “A” for Argonauts as a series of light blue and white waves are alongside the football boat.
This is a modernized boat logo from as far back as the 1980s.
2006 - 2020
A large white with dark blue and white trim letter “A” on a dark blue and sky blue circle shield with dark blue dots around the shield.
2005
A large white with dark blue and white trim letter “A” on a dark blue and grey circle shield with dark blue dots around the shield.
1995 - 2004
A blue greek warrior holding a large white with dark blue and white trim letter “A” on a dark blue and grey circle shield with dark blue dots around the shield.
1991 - 1994
A white with sky blue trim letter “A.”
1989 - 1990
A blue wordmark “TORONTO” above “ARGOS” in blue with an underscore that reads “FOOTBALL CLUB” in white.
1976 - 1988
A brown football as a boat with black oars digging into the blue waters, a sky blue mast and a dark blue with white trim letter “A.”
1956 - 1975
Blue with dark blue stripes football forming a boat with blue oars digging into the blue and white water. A blue mast with wordmark “ARGOS” in dark blue with white trim and a banner at the top with “PULL TOGETHER” in blue as an Ancient Greek ship.
1873 - 1955
White with blue trim ship, the initials A.R.C. on the mast and a banner on top with “PULL TOGETHER” in blue. The abbreviation”ARC” is for Argonaut Rowing Club.